Time for Voice of the Customer?
Fern Halper of Hurwitz recently published a blog entry on some BI survey results, showing that:
- Perhaps surprisingly, over 30% were already using text analytics
- The highest usages were for “voice of customer” and “competitive intelligence”
Also of interest was the ranking of BI technologies in order of importance — Query and Reporting 1st, OLAP Data Cubes last.
I believe there’s an opportunity there, between Business Objects Web Intelligence and Crystal Reports products, and SAP’s NetWeaver BI data warehousing environment…
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