http://timoelliott.com/blog/2009/02/branding_your_bi_solution_ever.html Timo Elliott's Business Analytics Blog Fri, 10 Feb 2012 13:24:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://timoelliott.com/blog/2009/02/branding_your_bi_solution_ever.html/comment-page-1#comment-75 Matt Duncan Tue, 24 Feb 2009 19:15:31 +0000 http://192.220.58.236/blog/?p=138#comment-75 Timo, great blog. I agree with you 1000%. I have seen many BI projects fail, or at least never meet their full potential value, ultimately because the project teams shunned sales and marketing. Life for BI teams could be so much more fruitful if they would just do some marketing. I think way to many BI project teams are over-confident in the "build it they will come" trap. Why is this so? You have some great tips on doing at least some branding/marketing on a shoestring budget but I hardly even see these actions encouraged by BI project leaders. I personally think it would be wonderful to see a BI team actually work with the company's marketing department and act just as if they were rolling out a new product to external consumers. You never see the external facing portions of organizations forgetting the branding and marketing but so many internal IT projects, and especially BI, do and that is a shame. Marketing/branding/sales should be a part of every BI project plan and budget, not an afterthought and definitely not ignored entirely. Timo, great blog. I agree with you 1000%. I have seen many BI projects fail, or at least never meet their full potential value, ultimately because the project teams shunned sales and marketing. Life for BI teams could be so much more fruitful if they would just do some marketing. I think way to many BI project teams are over-confident in the “build it they will come” trap. Why is this so? You have some great tips on doing at least some branding/marketing on a shoestring budget but I hardly even see these actions encouraged by BI project leaders. I personally think it would be wonderful to see a BI team actually work with the company’s marketing department and act just as if they were rolling out a new product to external consumers. You never see the external facing portions of organizations forgetting the branding and marketing but so many internal IT projects, and especially BI, do and that is a shame. Marketing/branding/sales should be a part of every BI project plan and budget, not an afterthought and definitely not ignored entirely.

]]>