Sailing Analytics for the SAP 5O5 World Championship

Sailing Analytics for the SAP 5O5 World Championship

In business, we often talk about the difference between efficiency (“doing it right”) and effectiveness (“doing the right thing”). And in today’s fast-changing markets, there’s often a tradeoff involved, where if you optimize any particular measure in the short term you may suffer in the longer term (e.g. if you optimize profitability by not investing in new products). In sailing, as in business, there are many measures to take into account,... [Read More...]