Next Wednesday, February 15th, at 3pm – 4.30pm PST, I will be moderating a panel on the theme of Products+Social=Better Products as part of Social Media Day at SAP Palo Alto (and Online). We’ll discussing how to make better products thanks to social techniques. Please join us! You can register here and the conference hashtags are #SMW12 and #SAP.
Information about my session during Social Media Week: why I believe that there are now fantastic new opportunities to improve all kinds of products using social media techniques
Read about SAP’s social media strategy, as presented at the SAP-sponsored BlogWell Conference in Philadelphia
A comnparison of this week’s SAP Influencer Summit and the Le Web conference in Paris offer some interesting comparisons that point to the future direction of conferences.
A summary of the opening keynotes at the Enterprise 2.0 2009 conference in San Francisco, featuring Tammy Erickson, Andrew McAfee and representatives of Microsoft and Adobe.
Mark Yolton, Senior VP of SAP’s Community Network explains to Business.com how he and his team have built a 1.7 million-strong member community.
Some new research attempts to show how social media engagement correlates with revenue and profits for the 100 Best Global Brands, with case studies including SAP.