[...] Wednesday, February 15th, from 3pm to  4.30pm PST, I will be moderating a panel on the theme of Products+Social=Better Products as part of Social Media Day at SAP Palo Alto (and [...]

[...] we care about this change? No! Here’s an blog I wrote a while ago on business intelligence vs business analytics, with the conclusion: “everybody has an opinion, nobody knows, and you shouldn’t care”. In [...]

Ideation
• How can we motivate our customers and prospects to participate?
This is highly depending on multiple things: your relationship to your customers, the culture your customers (e.g. depending on country etc.)
• What level of transparency is appropriate?
Personally I think the more transparent a company is better it will be perceived in the end. I know you can still build a great brand without being very social but just by having great products. But if you once will have some issues with your products, transparency absolutely necessary. I think a good example is Apple’s antenna problem with the iPhone 4.
• How do we handle rejection of non-chosen products and features?
This relates to transparency: There’s no question that you will have to reject some ideas, but not commenting (or maybe deleting them) is worse than openess.

Social Prototyping
I think Kickstarter is a great example of how easy it is to get to know if a new product really works: Let your potential customers pay you upfront. I know this doesn’t work if the user of your product (such as the user of enterprise software) doesn’t pay the invoice for it. But I believe that we will see much more in this direction in the future.

As customer design ‘social enabled products’ or ‘products on top of social’, I still see many who keep to their own networks or work to create one. It seems like a question many companies still struggle with: What is the value of leveraging an existing social network? (or not even asking) Could Farmville have achieved over 70 million users if it had not been on Facebook? Companies, who want to connect with existing customers and gain new ones, can benefit by leveraging the social networks already in place. Of course in many situations, the tradeoff means letting go of holding their customers and going where the customers are.

I’ll be attending Social Media Week, look forward to partaking in the discussion.

Tell me your opinion?

Thanks
Pratik Joshi

[...] 10. I spent most of 2011 talking about this theme at various conferences: how existing BI technology is rapidly becoming obsolete and how the changes are akin to the move [...]

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