Profitability Analysis: The “Magic Bullet” for Strategic BI Success?
I’ve recently had the opportunity to discuss profitability analysis with a series of companies as diverse as Alcoa (Aluminum products), Otto Group (German multi-channel retailer), La Poste (the French postal service), and Heineken (surely no explanation needed?) I’ve come away convinced not only that profitability analysis is not only an asset for all these organizations, but also that it may even be a “magic bullet” that helps... [Read More...]

I was the eighth employee of