I presented at my first conference of the year last week, the Heliview Business Intelligence and Data Warehousing 2012 conference in ‘s Hertogenbosch, Netherlands.

The first keynote, by Erasmus scholar Dr. Roeland Dietvorst, was about “Performance Management in the Brain”, and a subject close to my heart: the (severe) limitations we evolved apes have when trying to make rational decisions. He illustrated his point with examples of great research that show that:

• Including “irrelevant” product choices can make big changes to preferences;
• Our emotional state has a big influence on what choices we make;
• Men shown pictures of attractive women tend to make worse financial decisions;
• etc

He also reviewed some of his own research, scanning the brains of sales people to see if there was a correlation between brain activity, competence in understanding other people’s state of mind, and selling skills. He finished by underlining that we have “two brains,” and that business intelligence can help us move decision making to our more rational, less emotional side.

I did the other morning keynote on “Real time enterprise from theory to practice”:

“The amount of information we face is growing by the day. Both volume and type of information. IT organizations not only incorporate customer or product data, but new sources such as location data and data streams from social media play a significant role. In addition, we want information available in the context in which we operate, and preferably independent of the site or device. To make this possible innovative solutions are needed that can work with large volumes of data. In-memory computing may by some be considered as not yet available but the reality is different. There are several examples where this is being successfully implemented and numerous organizations are achieving demonstrable benefit. This presentation shows that the real-time revolution has already started and how it’s being practiced today.”

The presentation reviews the state of the BI market and technology, and ends with some examples of companies using information to change the way they do business. As usual, here’s a copy of the slides, in Adobe PDF and Powerpoint PPTX format.

I’ll be in London next week presenting at the Gartner BI Summit 2012 — hope to see you there!

Update: here’s a nice write-up from the Dutch team about the event.

Mobile BI has been around for a long time. Starting in the late-1990s, the first SMS-enabled telephones became mainstream in Europe, with basic broadcasting of the latest figures available in your BI system (or email, fax, pager, etc.). By the end of the decade, the first telephones with WAP browsers were used to provide interactive BI, quickly followed by connected PDAs with basic HTML browsers.

Here’s what SAP BusinessObjects looked like on the Nokia 7110 in 1999, on a Compaq PDA running Windows Pocket IE, an AvantGo PDA, and a Japanese DoCoMo i-mode phone in 2001:

The arrival of all these new mobile devices was supposed to usher in a new dawn of mobile analytics. Here’s a slide from a presentation a decade ago by then-marketing-VP Dave Kellogg, including the heady prediction that “5-25% of companies indicated they already provide or will provide wireless access to BI within 6-12 months”.

Business Objects launched a big initiative to go after the mobile market, and managed to sell projects to customers including JP Morgan (Palm Pilots) and Zurich Insurance (a mobile extranet for risk managers).

But, clearly, the market didn’t take off – PDAs became more widely used, and phones got better, but they weren’t used much for BI. The user interfaces were too clunky and connection speeds were too slow. Interest in mobile BI did grow slowly over the decade, notably as RIM blackberry devices became ubiquitous, but it took the wide availability of 3G wireless and modern smartphones/tablets to provide truly usable interfaces.

Finally, a decade and a half after the first tentative steps, everybody seems to agree that this is the year that mobile BI will really take off.

2012 Is the Year of Mobile BI

Here’s a taste of the mountain of research data that’s been generated about mobile BI in the last few months:

• Boris Evelson of Forrester says mobile BI will go mainstream this year. “One needs to make decisions when and where they need to be made. Not ‘when I get back to the office,’ which may be too late.” He also says that “professionals must start evaluating and prototyping mobile BI platforms and applications to make sure that all key business processes and relevant information are available to knowledge workers wherever they are.”
• According to Gartner, “by 2013, 33 percent of BI functionality will be consumed via handheld devices.”
• A survey by analyst Howard Dresner indicates that BI has already become the third most in-demand enterprise mobile application, behind only email and personal information management apps such as calendars, and 68 percent of those surveyed rated mobile BI as “critical” or “very important,” up from 52 percent a year earlier.
• A recent survey by Information Week showed that 25 percent of organizations are planning to implement some form of BI this year.
• Sixty-one percent of the participants in a TDWI survey said that they expect users to spend more time accessing BI from mobile devices in the next 12 months.
• Business Intelligence and mobile are the top two technology priorities for CIOs in 2012.

Barriers to deployment

Not every organization is moving forward with mobile BI. Here are the main concerns:

• Security and administration: Organizations are concerned about data getting outside the organization, and the administration overhead generated by managing BI on mobile devices. A mobile device management (MDM) platform (not to be confused with the other MDM) like Sybase Afaria is key.
• Expectations-setting: An easy interface doesn’t mean that the data users want is readily available. New opportunities mean new requirements. Having the right data foundations in the first place, with a robust, standard BI platform in place makes it easier to react fast to user expectations.
• Platform choices: This is perhaps the biggest factor delaying widespread deployment. Just like the operating system wars of last century (remember IBM OS/2?), there’s no one obvious platform to standardize on for rolling out mobile applications. There are three main strategies, all with pros and cons:
  • Native applications—mobile applications written directly for iOs or Android. The advantage is optimal ease-of-use and access to the capabilities of the native device. The disadvantage is the cost and complexity of supporting multiple platforms and different user interfaces.
  • HTML—accessing mobile BI through a Web browser. The advantage is that you don’t care what device is being used to access the data – at least in theory. In reality, the disadvantage is that browser-based interfaces are generally far behind what’s possible using the native features. There are high hopes that the proposed HTML5 standard will help – but it hasn’tt yet reached maturity.
  • Hybrid solution—mobile enterprise platforms such as Sybase Unwired Platform. You create applications once, and then generate different versions of them optimized for different mobile platforms, including HTML. It’s an insurance measure against the turbulent real-life world of changing mobile platforms, but there’s some upfront investment.

An example of today’s mobile BI solutions -  SAP BusinessObjects Mobile showing the integrated Google maps pioneered by the Innovation Center.

Of course, most of us just want all these options to be available as part of the standard business intelligence platform – and that’s getting closer…

Next Steps

Gartner predicts that “by 2013, 15% of BI deployments will combine BI, collaboration and social software into decision-making environments”. In other words, mobile BI will become part of an “orchestrated” experience that combines accessing data with acting on it, and we’re starting to see this in the form of mobile medical analytics for doctors or mobile beauty advisor applications.

Interestingly, one brand new area of opportunities is the integration of mobile with voice-controlled interfaces such as Apple’s Siri. Business Objects was WAY ahead of the curve with this one, with the project codenamed “Ariel”. It sadly didn’t take off, but anybody who saw it demoed will have fond memories…

Here’s a recording of a World Tour keynote presentation (it happens to be from Belgrade, Serbia, but I did similar presentations in several different regions). It covers how companies can build competitive advantage through customer intimacy, product leadership, category renewal, and operational excellence, using examples from SAP’s customers.

You can download the slides in either PowerPoint or pdf format.

Here’s a video from this years SAPPHIRE NOW in Madrid, featuring Mimi Speir, Steve Lucas, and Andrew Murray giving an overview of SAP BusinessObjects mobile directions:

Highlights include:

• New SAP BusinessObjects experience mobile application, based on the Exploration Views functionality from the BusinessObjects innovation center, with demo data from Experience.SAP.com
• Easily take a mobile analysis and create a StreamWork activity for collaborative decision-making
• Easily “mobilizing” your existing BusinessObjects reports
• Support for each level of the “mobile needs hierarchy”, including fully customized mobile applications

• Demonstration of integration with RightHemisphere, a recent SAP acquisition that allows companies to synchronize visual and business data, combining a camera and schematic view:

Overlaying colors by temperature from data in the ERP system:

Finding a required part replacement using geolocation data:

Sybase (“an SAP Company”) recently published an analytics guide called “Intelligence for Everyone”.

The first section called “The Big Lie about Big Data” includes the following:

Why “big lie?” Because, as the article points with lots of historical examples, there’s always been a “crisis” in data storage, but as data volumes have risen technology has always evolved to deal with it, and that’s as true today as it has been in the past:

• 1956 Transaction data volumes overloaded current memory systems, leading to IBM’s creation of the first hard drive (costing $10,000 per Mb)
• 1970 Alvin Toffler’s book Future Shock popularizes the phrase “information overload”
• 1986 Technology critic Theodore Roszak:  “An excess of information may actually crowd out ideas, leaving the mind… distracted by sterile, disconnected facts, lost among shapeless heaps of data.”
• 1990 An IEEE conference features a session “Crisis in Mass Storage.”
• 1995 A Montreal data mining conference talks about the “data firehose phenomenon” swamping users

Interestingly enough, the guide manages to talk a lot about Big Data without mentioning what many people associate the term with: open source technologies such as Hadoop/Map Reduce. This is all the stranger because the latest version of Sybase IQ 15.4 includes a native MapReduce API and Hadoop integration, getting closer to the ideal architectures of the future that take the best of both worlds.

The guide also slides over the advantages of in-memory storage such as SAP HANA, noting just that “64-bit systems with their larger RAM space make this technology more attractive, if more expensive”

For more on SAP HANA and Sybase IQ, here’s analyst group Ovum’s take: “SAP’s HANA and Sybase IQ are separate but complementary“

The guide concludes that:

“Big Data is not to be feared. It’s to be exploited. The analytics industry today has no excuses when it comes to working with Big Data. It has no excuses when it comes to scaling their analytics data warehouse to include thousands of users. It has no excuses when it comes to applying analytics to variable data types from every imaginable source, including, for example, the vast unstructured information from social media sites.”

I was honored to speak at this years UK & Ireland SAP User Group Conference held in Birmingham, UK. The first main day saw great keynotes from the new SAP UK Managing Director, Steve Winter; Analyst Ray Wang; SAP’s CIO, Oliver Bussmann; and Olympic Sprinter Steve Cram. You can read a full review by Christoph Ziedler on SAP.info, and see the various videos on YouTube starting with the introduction by Alan Bowling, Chairman of UKISUG.

Here’s a selection of photos I took during the sessions:

And there are many, many more photos on the UKISUG Flickr Stream.

I gave the keynote on the second main day. Here’s the video taken by the organizers, including the slides:

You can download my slides in pdf format or in the original PowerPoint format.

Here’s a chart from a recent study by the Economist Intelligence Unit called “Big data: Harnessing a game-changing asset”, showing that only 9% of respondents believe that they use data worse than their competitors.

Let’s face it, they’re probably in denial. It’s often called “Illusory Superiority” or the “Lake Wobegon Effect” (a radio show where “all the children are above average”), and it’s a real force in the analytics market.

Because better data is often considered a “nice to have”, or “important but not urgent”, companies often only invest in better business intelligence when confronted with evidence that their competitors have the edge (this applies to BI vendors, too: long-clamored-for features mysteriously get prioritized the instant another vendor provides it).

This chart shows that companies are probably underestimating their competitors ability to use data – and therefore that they should probably be investing more in business intelligence…

Key texts:

• “Face-to-face conferences through television will be held coast-to-coast, and intricate calculations of quotas or sales by territories will be turned out at the touch of an assistant’s finger. Records will appear as if by magic from files automatically operated in the electronic age ahead.”
• “Television/telephone devices will eliminate distances”
• “All figuring will be done by miraculous electronic devices”.

Sure sounds like today’s analytics to me!

Here’s a recording of a short mobile analytics interview done at the evening drinks reception at the recent ASUG SAP BusinessObjects User Conference in Florida. As you can tell, a couple of glasses of wine had helped loosen my “passion” for the topic!

There’s more detail in these posts on “mobile isn’t just about mobile” and “augmented corporate reality” (some of the links in the post are now out-of-date – see here for the latest info). You can get more information about SAP BusinessObjects Mobile products here: SAP Real-Time Mobile Analytics

I’ll be an official “social ambassador” for analytics at SAPPHIRE NOW from Madrid next week. This blog attempts to summarize the main analytics-related activities during the two days of SAPPHIRE NOW – but note that this year, SAPPHIRE NOW attendees also have access to all SAP TechEd sessions that are going on at the same time, making it even harder than usual to choose from the dizzying array of possible sessions (the SAP TechEd sessions are technology-focused, and include more networking sessions with IT peers, while the SAPPHIRE NOW sessions focus on the business aspects and include more customer sessions).

For the rest of this post, I’ll focus on SAPPHIRE NOW. There are four main campuses, staffed by SAP experts available to answer any questions you may have:

For this post, I’ll concentrate on activities in the Business Analytics Campus, but note that if you’re interested in mobile BI, analytics integrated with SAP, or the latest in in-memory systems, you may also want to check out the contents of the other three campus areas (as an example, “How Pfizer Uses Mobile Business Analytics from SAP” is on Wednesday afternoon). There are also analytics-related, “TED-like” sessions in the Spotlight theater (which will be recorded and available after the event)

Business Analytics Campus

There are an amazing 87 analytics-related, information-packed sessions scheduled over the two days – use the personal agenda builder to pick which ones you’d like to attend, and leave time to visit the analytics discussion tables (meet and discuss with SAP experts), the demo pods (working versions of the latest analytics software, including HANA, BusinessObjects 4.0, and EPM 10), and the exhibitor area.

Personally, I’ll be concentrating on the customer presentations and panel sessions, so here’s a recap of them below – to see the scheduled times, see the full list of sessions later in this post.

Customer Presentations

Bowers and Wilkins: Transform how you do business by “mobilizing” decision making. Mobile BI is the new reality for companies who want to transform how they make decisions today.  Learn how customers are making fact-based decisions wherever they are with built-for-mobile BI.  Discover how you can impact your business’ performance with reporting, analysis, dashboards and visualization delivered real-time to any mobile device.

Novartis: Our journey to Integrated Business Intelligence. Learn how Novartis Pharma is consolidating its BI environment worldwide from seven instances of SAP NetWeaver Business Warehouse (BW) and transitioning to one single source of truth, introducing SAP BusinessObjects BI 4.0 and SAP BusinessObjects Planning and Consolidation 7.5 to enable a complete new level in business decision making capabilities.

Altron: Meet Growing Information Demands with SAP BusinessObjects 4.0 Innovations. Due to business conditions and increasing demands for information access, BI teams now face steeper requirements for information integrity, burgeoning data volumes, and demand for analytics across lines of business. Meanwhile end users clamor for simpler, faster mobile access to information. Hear how innovations in SAP BusinessObjects 4.0 can help.

Charite: Turn “Big Data” into Business Value with Real-Time BI. Increasing expectations of BI users for access to big data, coupled with rapid response times and rising need for intuitive end-user experience, put pressure on BI professionals. Hear how Charite, a large German university hospital supports its operations and research demands by leveraging in-memory technology with SAP BusinessObjects solutions.

All for One Drives Rapid Decisions and Project Delivery with SAP StreamWork. Learn about All for One Midmarket AG, a one-stop shop for outsourcing services and application management. Hear how the company increased customer interaction, streamlined its project management and delivery, and enabled faster, improved decision making with the cloud-based social collaboration solution, the SAP StreamWork application.

Tecan: Automating Internal Controls with SAP BusinessObjects GRC Solution. Hear how Tecan, a leader in life sciences supply, has implemented an automated internal controls system with SAP BusinessObjects governance, risk, and compliance (GRC) solutions. Learn how Tecan has revolutionized manual processes and achieved stronger and more reliable controls with the SAP BusinessObjects Process Control 10.0 application.

Why Medtronic Chose SAP HANA and SAP NetWeaver BW to Stay Competitive. Hear Medtronic Inc., a global leader in medical technology, explain its recent deployment of the SAP HANA platform and the SAP NetWeaver Business Warehouse (SAP NetWeaver BW) component. Learn how SAP HANA allows the company to better analyze business operations, lower total cost of ownership, and speed time to market. – Implementation/Technology Partner: Cisco

How Pfizer Uses Mobile Business Analytics from SAP. This discussion will help you learn firsthand how Pfizer Inc. embraced mobile analytics as part of its enterprise strategy. Hear about what the company learned and where it’s going. (Mobility Campus)

BASF: Secure Supply Chain with SAP BusinessObjects Global Trade Services. BASF runs the SAP BusinessObjects Global Trade Services application, including global trade compliance and trade preference management. The company recently implemented new features, including Excise Movement and Control System and integration to the SAP Event Management application, to proactively monitor and manage a first-class supply chain.

Integrated Financial Reporting and Planning with SAP Software at Statoil. Hear about Statoil’s successful integrated financial reporting and group planning. The company will share its implementation experiences with business intelligence and the SAP BusinessObjects Planning and Consolidation application, which helped increase quality and efficiency in producing internal and external financial reports.

Why AOK Chose SAP HANA for Real-Time Analytics. Hear why Allgemeinen Orts Krankenkassen (AOK), the largest health insurance organization in Germany, chose the SAP HANA platform for real-time analytics and data warehousing. Learn about AOK’s short- and long-term use cases for SAP HANA, including plans to supercharge the organization’s landscape for the SAP NetWeaver Business Warehouse component. – Implementation/Technology Partner: Dell

Get the Inside Story on Deloitte’s Implementation of SAP HANA. Find out how key stakeholder support was gained and how a large amount of structured and unstructured data was deployed at Deloitte. See the impact the SAP HANA platform has on the company’s front-end reports, including a reduction in data load time from 48 hours to 12 minutes and report run time from 30 minutes to milliseconds. – Implementation/Technology Partner: Deloitte

Logista: Managing Access Risk with SAP BusinessObjects Access Control. Hear how Logista, a leading logistics group, uses the SAP BusinessObjects Access Control application to address compliance challenges, reduce access-related audit findings, and achieve compliant role provisioning. Hear how, with an automated solution, Logista increases business ownership while reducing the cost and effort of access risk management.

Panel Discussions

BI Customer Panel: Featuring Shell and Celesio, and hosted by Adam Binnie (GM & Global VP Business Intelligence Solutions). How do you get the most from your business intelligence solutions? What should you look for when finding the right BI solutions? Many factors come into play regardless what industry you are from. Hear from companies explain how the SAP BusinessObjects solutions helped their users make smarter and faster decisions.

BI Product Panel: Where BI Takes Us Today: Featuring Adam Binnie (GM & Global VP Business Intelligence Solutions), Timo Elliott (Analytics Evangelist) and Thierry Donnadieu (Head of Business Analytics EMEA consulting). As businesses strive to find efficient ways to deliver attractive offerings to customers, how can yours do the same? BI solutions help businesses identify profitable products, services, processes and even customers. What BI innovations are SAP delivering that makes companies successful? Hear from SAP product leaders to learn how BI can help your business reach new heights.

Data Warehousing Customer Panel: Providing Instant Access to Big Data: Customers discuss experiences leveraging data warehousing solutions from SAP to solve challenges stemming from managing and providing real-time access to large volumes of data. Understand the role that can be played by the SAP HANA platform; the SAP NetWeaver Business Warehouse component, which is powered by SAP HANA; and Sybase IQ software.

Information Governance Customer Panel: We Deliver Quality and Trusted Information to Our Business: Find Out How. With corporate decisions relying on the quality of data, and the volume of data doubling every 18 months, it’s vital for companies to firm up their corporate information governance. But who does, and why do they do it? Hear from Vodafone Group plc, Boehringer Ingelheim GmbH, and Alliander about how they deliver functional data management models. – Software Solution Partner: OpenText

EPM Product Panel: Helping Ensure Quick Time to Value with SAP BusinessObjects EPM Solutions. Implementing solutions that enable better control of growth and profitability remains a priority. But today implementations need to help ensure rapid time to value. Hear project managers who have led successful implementations of SAP BusinessObjects enterprise performance management (EPM) solutions discuss their approaches and experiences.

HANA Product Panel: Getting Started with an SAP HANA Platform Implementation. Join the SAP business analytics services team and our customers to get an overview of the latest and greatest in the world of the SAP HANA platform. Learn how SAP HANA has already helped numerous customers. This session will provide you with a clear understanding of the solution, road map, deployment options, and considerations.

Innovation Panel: Innovative Use of Business Analytics for Your Industry and Line of Business. Hear how SAP customers are benefitting from key innovations in business analytics – such as the SAP HANA platform, mobility, cloud services, and collaboration – for solving critical business issues. Hear them discuss their business challenges and their experience in selecting, implementing, and using business analytics to derive business value.

BI Value Panel: How We Drive Value from Business Intelligence. How do you get the most from your business intelligence (BI) solutions? What should you look for when trying to find the right BI solutions? Many factors come into play regardless of what industry you are from. Hear from three companies about how SAP BusinessObjects solutions helped their users make smarter and faster decisions.

Midmarket BI Panel: Unleashing the Power of Business Analytics for Midsize Companies. Join this panel of midsize companies to learn their real-life stories. Hear what they did to deploy SAP BusinessObjects analytic applications, and learn how they are using the solutions to gain actionable insights – including best practices – that otherwise have been invisible to them.

Full Schedule

Here’s the full schedule of sessions that touch on Business Analytics over the two days of SAPPHIRE NOW, grouped by time slot, so you can more easily see the painful choices involved. Use the agenda builders for SAP TechEd and SAPPHIRE NOW to see more about the sessions, and to create your own list of activities that you can then email or download.  I’ve put in bold the ones I hope to attend myself – see you there!

Tuesday 9th November

SAP TechEd starts a day earlier than SAPPHIRE NOW, packed with detailed, technical information about analytics, and a keynote from Vishal Sikka, SAP Executive Board Member leading technology and innovation– see the SAP TechEd agenda for more information (Vishal presents to the SAPPHIRE NOW audience on Thursday morning).

Wednesday 10th November

Wed., 09:00 a.m. – 10:30 a.m. General Session – SAP Executive Keynote Speaker: Jim Hagemann Snabe, Co-CEO of SAP

• Wed., 11:00 a.m. – 11:45 a.m.,B31336 Strategies for Enterprise Business Intelligence Success: Do You Have One?, 45-Minute Microforum, Business Analytics Microforum 303
• Wed., 11:00 a.m. – 11:45 a.m.,B31377 What’s New in SAP BusinessObjects Planning and Consolidation 10.0, 45-Minute Microforum, Business Analytics Microforum 320
• Wed., 11:00 a.m. – 11:45 a.m.,B31601 Drive Rapid Decisions with Collaborative BI Using SAP StreamWork, 45-Minute Microforum, Business Analytics Microforum 313
• Wed., 11:00 a.m. – 11:45 a.m.,B32755 Using Business Analytics in Your Finance Department, 45-Minute Microforum, Business Analytics Microforum 300
• Wed., 11:00 a.m. – 11:45 a.m.,B32762 Next-Generation Analytic Applications for Industry and Line of Business, 45-Minute Microforum, Business Analytics Microforum 325
• Wed., 11:00 a.m. – 11:30 a.m.,B31335 Where BI Takes Us Today, 30-Minute Panel Discussion, Business Analytics Theater 1
• Wed., 11:00 a.m. – 11:30 a.m.,B31392 How Do Your GRC Programs Measure Up?, 30-Minute Panel Discussion, Business Analytics Theater 2

Lunch

• Wed., 01:00 p.m. – 01:45 p.m.,B31337 Embedding Analytics into SAP Business Suite Applications, 45-Minute Microforum, Business Analytics Microforum 303
• Wed., 01:00 p.m. – 01:45 p.m.,B31367 Understanding the Road Map for SAP HANA with SAP NetWeaver BW, 45-Minute Microforum, Business Analytics Microforum 310
• Wed., 01:00 p.m. – 01:45 p.m.,B31376 What’s New in Treasury and Risk Management, 45-Minute Microforum, Business Analytics Microforum 320
• Wed., 01:00 p.m. – 01:45 p.m.,B31600 Deliver Your Collaboration Strategy with SAP StreamWork, 45-Minute Microforum, Business Analytics Microforum 313
• Wed., 01:00 p.m. – 01:45 p.m.,B32753 Budgeting, Planning, and Consolidation for SMEs, 45-Minute Microforum, Business Analytics Microforum 300
• Wed., 01:00 p.m. – 01:45 p.m.,B32781 Increase Competitiveness Through Better Customer Insight, 45-Minute Microforum, Business Analytics Microforum 325
• Wed., 01:00 p.m. – 01:20 p.m.,B31332 Meet Growing Information Demands with SAP BusinessObjects BI Suite, 20-Minute Presentation, Business Analytics Theater 1
• Wed., 01:00 p.m. – 01:20 p.m.,B31390 Tecan: Automating Internal Controls with SAP BusinessObjects GRC Solutions, 20-Minute Presentation, Business Analytics Theater 2

• Wed., 01:30 p.m. – 01:50 p.m.,B31349 Information Governance from the Ground Up: How to Make It Real, 20-Minute Presentation, Business Analytics Theater 1
• Wed., 01:30 p.m. – 01:50 p.m.,B31598 All for One Drives Rapid Decisions and Project Delivery with SAP StreamWork, 20-Minute Presentation, Business Analytics Theater 2

• Wed., 02:00 p.m. – 02:45 p.m.,B31338 Transition from SAP Business Explorer to SAP BusinessObjects BI Solutions, 45-Minute Microforum, Business Analytics Microforum 303
• Wed., 02:00 p.m. – 02:45 p.m.,B31353 Why Information Governance Is Important Now, 45-Minute Microforum, Business Analytics Microforum 310
• Wed., 02:00 p.m. – 02:45 p.m.,B31380 What’s New in SAP BusinessObjects Strategy Management 10.0, 45-Minute Microforum, Business Analytics Microforum 320
• Wed., 02:00 p.m. – 02:45 p.m.,B31397 Managing Risk in Today’s Business Environments, 45-Minute Microforum, Business Analytics Microforum 313
• Wed., 02:00 p.m. – 02:45 p.m.,B32747 Making Business Intelligence Work for You, 45-Minute Microforum, Business Analytics Microforum 300
• Wed., 02:00 p.m. – 02:45 p.m.,B32760 Analytics in Corporate Functions: Know, Decide, and Act With Confidence, 45-Minute Microforum, Business Analytics Microforum 325
• Wed., 02:00 p.m. – 02:20 p.m.,B32750 Release 4.0 of SAP BusinessObjects Edge Solutions Give SMEs the “Edge”, 20-Minute Presentation, Business Analytics Theater 2
• Wed., 02:00 p.m. – 02:20 p.m.,B34204 Outinnovate Your Competition with Business Analytics Solutions from SAP, 20-Minute Presentation, Business Analytics Theater 1

• Wed., 02:30 p.m. – 02:50 p.m.,B31374 Release 10.0 of SAP BusinessObjects EPM Solutions, 20-Minute Presentation, Business Analytics Theater 1
• Wed., 02:30 p.m. – 02:50 p.m.,B33948 How SAP HANA Makes Businesses Run in Real Time, 20-Minute Presentation, Business Analytics Theater 2

• Wed., 03:00 p.m. – 03:45 p.m.,B31343 Explore Data Anywhere with SAP BusinessObjects Explorer, 45-Minute Microforum, Business Analytics Microforum 303
• Wed., 03:00 p.m. – 03:45 p.m.,B31354 Managing the Quality of Your Data from Within SAP Business Suite, 45-Minute Microforum, Business Analytics Microforum 310
• Wed., 03:00 p.m. – 03:45 p.m.,B31379 What’s New in Consolidation Solutions from SAP, 45-Minute Microforum, Business Analytics Microforum 320
• Wed., 03:00 p.m. – 03:45 p.m.,B31393 Today’s User-Access Balancing Act: Risk Versus Cost of Managing Access, 45-Minute Microforum, Business Analytics Microforum 313
• Wed., 03:00 p.m. – 03:45 p.m.,B32770 Big Data: Big In-Memory Computing Opportunities, 45-Minute Microforum, Business Analytics Microforum 300
• Wed., 03:00 p.m. – 03:45 p.m.,B32782 Advanced Analytics and Performance Management in the Public Sector, 45-Minute Microforum, Business Analytics Microforum 325
• Wed., 03:00 p.m. – 03:30 p.m.,B31364 Providing Instant Access to Big Data, 30-Minute Panel Discussion, Business Analytics Theater 1
• Wed., 03:00 p.m. – 03:30 p.m.,B32765 A New Day in the Life of Your Organization: How Business Analytics Can Help, 30-Minute Panel Discussion, Business Analytics Theater 2
• Wed., 03:00 p.m. – 03:45 p.m.,M24847 How Pfizer Uses Mobile Business Analytics from SAP, 45-Minute Microforum, Mobility Microforum 201

• Wed., 04:00 p.m. – 04:45 p.m.,B31341 Manage More with the SAP BusinessObjects BI Platform, 45-Minute Microforum, Business Analytics Microforum 303
• Wed., 04:00 p.m. – 04:45 p.m.,B31357 How Does EIM Fit Within Your Enterprise Architecture?, 45-Minute Microforum, Business Analytics Microforum 310
• Wed., 04:00 p.m. – 04:45 p.m.,B31378 What’s New in SAP BusinessObjects Profitability and Cost Management 10.0, 45-Minute Microforum, Business Analytics Microforum 320
• Wed., 04:00 p.m. – 04:45 p.m.,B31398 Integrating Identity Management with Access Risk Management Solutions, 45-Minute Microforum, Business Analytics Microforum 313
• Wed., 04:00 p.m. – 04:45 p.m.,B32748 Why Data Strategy Is Critical for Implementation of BI and SAP HANA, 45-Minute Microforum, Business Analytics Microforum 300
• Wed., 04:00 p.m. – 04:45 p.m.,B32780 Using Business Analytics to Manage Risk for Your Industry, 45-Minute Microforum, Business Analytics Microforum 325
• Wed., 04:00 p.m. – 04:20 p.m.,B31362 Why Medtronic Chose SAP HANA and SAP NetWeaver BW to Stay Competitive, 20-Minute Presentation, Business Analytics Theater 1*

* [I’ll be presenting “The Future of Work” in the Spotlight theatre: it will be recorded and available for viewing after SAPPHIRE

• Wed., 04:30 p.m. – 04:50 p.m.,B33927 BASF: Secure Supply Chain with SAP BusinessObjects Global Trade Services, 20-Minute Presentation, Business Analytics Theater 1
• Wed., 05:00 p.m. – 05:20 p.m.,B31331 Novartis: Our Journey to Integrated Business Intelligence, 20-Minute Presentation, Business Analytics Theater 1
• Wed., 05:30 p.m. – 05:50 p.m.,B31333 Turn “Big Data” into Business Value with Real-Time BI, 20-Minute Presentation, Business Analytics Theater 2
• Wed., 05:30 p.m. – 05:50 p.m.,B32745 Combining the Power of SAP HANA with Predictive Analytics, 20-Minute Presentation, Business Analytics Theater 1

Day 2 Thursday 11th November

9:00 am to 10:30 am Keynote presentation – Vishal Sikka, SAP Executive Board Member leading technology and innovation

• Thu., 11:00 a.m. – 11:45 a.m.,B31340 Gain Business Insight with SAP BusinessObjects Web Intelligence, 45-Minute Microforum, Business Analytics Microforum 303
• Thu., 11:00 a.m. – 11:45 a.m.,B31358 Enterprise Information Management with the Right Data Migration Strategy, 45-Minute Microforum, Business Analytics Microforum 310
• Thu., 11:00 a.m. – 11:45 a.m.,B31382 Understanding SAP Solutions for Cost and Profitability Analysis, 45-Minute Microforum, Business Analytics Microforum 320
• Thu., 11:00 a.m. – 11:45 a.m.,B31395 Navigating Your Risk, Compliance, and Controls Programs, 45-Minute Microforum, Business Analytics Microforum 313
• Thu., 11:00 a.m. – 11:45 a.m.,B32759 Learn How Collaboration and Analytics Are Changing Supply Chain Management, 45-Minute Microforum, Business Analytics Microforum 325
• Thu., 11:00 a.m. – 11:45 a.m.,B32771 Future of Analytics: Are You Ready for In-Memory Computing and Mobility?, 45-Minute Microforum, Business Analytics Microforum 300
• Thu., 11:00 a.m. – 11:30 a.m.,B31352 We Deliver Quality and Trusted Information to Our Business: Find Out How, 30-Minute Panel Discussion, Business Analytics Theater 2
• Thu., 11:00 a.m. – 11:30 a.m.,B31375 Helping Ensure Quick Time to Value with SAP BusinessObjects EPM Solutions, 30-Minute Panel Discussion, Business Analytics Theater 1

Lunch

• Thu., 01:00 p.m. – 01:45 p.m.,B31339 Information Access with the Semantic Layer of SAP BusinessObjects BI Suite, 45-Minute Microforum, Business Analytics Microforum 303
• Thu., 01:00 p.m. – 01:45 p.m.,B31366 Value Drivers: Understanding Business Benefits Derived from SAP HANA, 45-Minute Microforum, Business Analytics Microforum 310
• Thu., 01:00 p.m. – 01:45 p.m.,B31383 The Financial Closing Cockpit, 45-Minute Microforum, Business Analytics Microforum 320
• Thu., 01:00 p.m. – 01:45 p.m.,B31394 The Next Step in Your Control and Compliance Programs: Automated Controls, 45-Minute Microforum, Business Analytics Microforum 313
• Thu., 01:00 p.m. – 01:45 p.m.,B32754 SAP BusinessObjects BI Suite: Complementary Solutions to SAP Software, 45-Minute Microforum, Business Analytics Microforum 300
• Thu., 01:00 p.m. – 01:45 p.m.,B32763 Stay Competitive 24×7 with Analytics on Your Mobile, 45-Minute Microforum, Business Analytics Microforum 325
• Thu., 01:00 p.m. – 01:20 p.m.,B31371 Integrated Financial Reporting and Planning with SAP Software at Statoil, 20-Minute Presentation, Business Analytics Theater 1
• Thu., 01:00 p.m. – 01:20 p.m.,B32751 Helping Midsize Companies Plan, Budget, and Forecast Amid Constant Change, 20-Minute Presentation, Business Analytics Theater 2

• Thu., 01:30 p.m. – 01:50 p.m.,B31330 Transform How You Do Business by Mobilizing Decision Making, 20-Minute Presentation, Business Analytics Theater 1
• Thu., 01:30 p.m. – 01:50 p.m.,B32776 Get the Inside Story on Deloitte’s Implementation of SAP HANA, 20-Minute Presentation, Business Analytics Theater 2

• Thu., 02:00 p.m. – 02:45 p.m.,B31342 Maximize Analysis Potential with SAP BusinessObjects Analysis Software, 45-Minute Microforum, Business Analytics Microforum 303
• Thu., 02:00 p.m. – 02:45 p.m.,B31365 SAP NetWeaver Business Warehouse 7.3: Update and Impact of SAP HANA, 45-Minute Microforum, Business Analytics Microforum 310
• Thu., 02:00 p.m. – 02:45 p.m.,B31381 Going the Last Mile of Finance with New Disclosure Management Software, 45-Minute Microforum, Business Analytics Microforum 320
• Thu., 02:00 p.m. – 02:45 p.m.,B31396 What’s New in SAP BusinessObjects Global Trade Services 10.0, 45-Minute Microforum, Business Analytics Microforum 313
• Thu., 02:00 p.m. – 02:45 p.m.,B32749 Forecast Accuracy: Maximizing the Usefulness of Business Planning, 45-Minute Microforum, Business Analytics Microforum 300
• Thu., 02:00 p.m. – 02:45 p.m.,B32784 Predictive Analytics and SAP In-Memory Computing for CP and Retail, 45-Minute Microforum, Business Analytics Microforum 325
• Thu., 02:00 p.m. – 02:30 p.m.,B32746 Getting Started with an SAP HANA Platform Implementation, 30-Minute Panel Discussion, Business Analytics Theater 2
• Thu., 02:00 p.m. – 02:30 p.m.,B32779 Innovative Use of Business Analytics for Your Industry and Line of Business, 30-Minute Panel Discussion, Business Analytics Theater 1

• Thu., 03:00 p.m. – 03:45 p.m.,B31344 Empower Your Workforce with Mobile Analytics, 45-Minute Microforum, Business Analytics Microforum 303
• Thu., 03:00 p.m. – 03:45 p.m.,B31368 Leveraging Sybase IQ for Better Business Performance, 45-Minute Microforum, Business Analytics Microforum 310
• Thu., 03:00 p.m. – 03:45 p.m.,B32769 Analytics on the Go: What’s Your Mobile Strategy?, 45-Minute Microforum, Business Analytics Microforum 300
• Thu., 03:00 p.m. – 03:45 p.m.,B32783 What Does Predictive Analytics Mean for Product and Service Creation?, 45-Minute Microforum, Business Analytics Microforum 325
• Thu., 03:00 p.m. – 03:20 p.m.,B31363 Why AOK Chose SAP HANA for Real-Time Analytics, 20-Minute Presentation, Business Analytics Theater 1
• Thu., 03:00 p.m. – 03:20 p.m.,B32778 Next-Generation Analytic Apps for Your Industry and Line of Business, 20-Minute Presentation, Business Analytics Theater 2

• Thu., 03:30 p.m. – 03:50 p.m.,B32758 Business Analytics for Your Operations, Procurement, and Supply Chain, 20-Minute Presentation, Business Analytics Theater 2
• Thu., 03:30 p.m. – 03:50 p.m.,B33779 Logista: Managing Access Risk with SAP BusinessObjects Access Control, 20-Minute Presentation, Business Analytics Theater 1

• Thu., 04:00 p.m. – 04:45 p.m.,B31356 Driving Business Value with Holistic Lifecycle Management of Information, 45-Minute Microforum, Business Analytics Microforum 310
• Thu., 04:00 p.m. – 04:45 p.m.,B32761 Drive Effective Sales and Marketing Decisions with Analytics from SAP CRM, 45-Minute Microforum, Business Analytics Microforum 325
• Thu., 04:00 p.m. – 04:20 p.m.,B31350 Empower Business Users to Bring Data Quality to the Next Level, 20-Minute Presentation, Business Analytics Theater 1
• Thu., 04:00 p.m. – 04:20 p.m.,B32757 Improve Profitability by Leveraging Better Business Analytics for CRM, 20-Minute Presentation, Business Analytics Theater 2

• Thu., 04:30 p.m. – 04:50 p.m.,B31351 Best Practices for a Successful Enterprise Information Management Project, 20-Minute Presentation, Business Analytics Theater 2

• Thu., 05:00 p.m. – 05:30 p.m.,B31334 How We Drive Value from Business Intelligence, 30-Minute Panel Discussion, Business Analytics Theater 1
• Thu., 05:00 p.m. – 05:30 p.m.,B32752 Unleashing the Power of Business Analytics for Midsize Companies, 30-Minute Panel Discussion, Business Analytics Theater 2

Finally, here’s a quick guide to getting the most out of the event from a social point of view:

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Photo of the Feria de Madrid by marcp_dmoz on Flickr