More Milk Please, Ermintrude! A Classic Decision Trap?
According to a recent article published in Scientific American, the authors of study assert that: "Farmers who have named their cows … probably have a better relationship with them. They’re less fearful, more relaxed and less stressed, so that could have an effect on milk yield." And in a separate article: "Placing more importance on knowing the individual animals and calling them by name can — at no extra cost... [Read More...]
Is There Such a Thing as Good Gut Decisions?
Thinking and Emotions are Inextricably Linked It’s long been known that real-life decision-making involves more than just data and logic. For example, people that have lost their sense of emotions find it impossible to make even simple decisions. Donald Norman (author of the classic “The Design of Everyday Things“), in a Scientific American article called “Why Machines Should Fear“, explains: ‘Emotion was traditionally... [Read More...]
Will Computers Ever Help With Decisions? (No)
Executives are still dissatisfied According to the latest surveys, executive dissatisfaction with the information available to them to make decisions is just as bad as when I started working in BI 20 years ago. How can this be? Have the billions invested in BI and information systems proved to be worthless? Will computers ever help with decisions? I believe the bottom line is no, they won’t — but with a big caveat. Model: Yolande... [Read More...]
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