YSL – Luxury is About Innovation

Carla de Preval, Digital Marketing Manager for Yves Saint Laurent, was interviewed at the LeWeb London event this week. She explained that luxury is not just about story-telling and craftsmanship, but also very much about innovation: “When you look at the history of almost every luxury brand, the kickoff thing was always about innovation… Saint Laurent invented prêt-a-porter clothes, bringing haute couture to women in the street for the first... [Read More...]

Fashion + Analytics + Social = The Perfect Ensemble

I’ll be presenting at Decoded Fashion next week at the Lincoln Center in New York: “The first Fashion and Technology Forum Series connecting the world’s best startups and most noteworthy technologies to the Fashion, Beauty and Retail industries to accelerate innovation and increase the bottom line.” It promises to be fascinating, with a wide range of sessions on different aspects of using technology in the fashion business, including... [Read More...]