Tag: Ignorance

  • Targeting People Who Suck At Data Analysis

    Targeting People Who Suck At Data Analysis

    As somebody who has spent the last few decades urging people to do better data analysis, I despair each time I see people fall for appalling misinformation. For example, those “one weird trick” ads? They’re basically designed on the same principles as the Nigerian scam emails: they’re deliberately bad. The idea is that if you’re…

  • What is The ROI of Ignorance?

    What is The ROI of Ignorance?

    BI can be a leap of faith. But ignorance can be much worse.