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	<title>Business Analytics &#187; SAP Research</title>
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	<description>Timo Elliott&#039;s Business Analytics Blog</description>
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		<title>SAP Innovation: Social Networking at the Service of the French Public Sector</title>
		<link>http://timoelliott.com/blog/2010/01/sap-innovation-social-networking-at-the-service-of-the-french-public-sector.html</link>
		<comments>http://timoelliott.com/blog/2010/01/sap-innovation-social-networking-at-the-service-of-the-french-public-sector.html#comments</comments>
		<pubDate>Thu, 07 Jan 2010 16:57:06 +0000</pubDate>
		<dc:creator>sapweb20</dc:creator>
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		<category><![CDATA[SAP]]></category>
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		<category><![CDATA[Social Network Analyzer]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.sapweb20.com/blog/?p=881</guid>
		<description><![CDATA[SAP Research has joined forces with the town of Antibes to implement the SAP BusinessObjects Social Network Analyzer prototype, in order to help improve public-sector collaboration, transparency, and citizen services.]]></description>
			<content:encoded><![CDATA[<p><img title="arsa-banner" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" height="310" alt="arsa-banner" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2010/01/arsabanner.jpg" width="690" border="0" />&#160; </p>
<p>France has a plan to put the latest 2.0 technology at the service of its citizens called <a href="http://francenumerique2012.fr/" target="_blank">Le France Numérique 2012</a>. It outlines how the government intends to:</p>
<ul>
<li>Provide everybody access to digital networks and services </li>
<li>Develop and provide new digital services </li>
<li>Grow the number and usage of digital services by companies, government departments, and individuals </li>
<li>Modernize the governance of the digital economy </li>
</ul>
<p><a title="Nathalie Kosciusko-Morizet, French Deputy Minister for Digital Society" href="http://en.wikipedia.org/wiki/Nathalie_Kosciusko-Morizet" target="_blank"><img title="ko_morizet" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 0px 0px 10px; border-right-width: 0px" height="219" alt="Nathalie_Kosciusko-Morizet" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2010/01/ko-morizet.gif" width="181" align="right" border="0" /></a>As part of the plan, <a href="http://en.wikipedia.org/wiki/Nathalie_Kosciusko-Morizet" target="_blank">Nathalie Kosciusko-Morizet</a>, the French Deputy Minister for the Development of the Digital Economy launched a call last spring for innovative web initiatives. One of the selected projects, led by <a href="http://www.sap.com/about/company/research/index.epx" target="_blank">SAP Research</a>, is called <a href="http://www.pole-scs.org/scs_project51726.fr.htm" target="_blank">ARSA</a> (“Analyse des Réseaux Sociaux pour les Administrations”, social network analysis for government authorities).</p>
<p>The project uses the <a href="http://timoelliott.com/blog/2009/03/sap-enterprise-social-networking-prototype/" target="_blank">Social Network Analyzer</a> (SNA) technology from the <a href="http://innovation-center.sap.com" target="_blank">SAP Business Objects Innovation Center</a> to improve collaboration and government transparency in the public sector, laying the foundations for “Administration 2.0”. </p>
<p>A press conference this morning in SAP’s Paris headquarters hosted by <a href="http://fr.linkedin.com/pub/vincent-de-poret/0/426/9a0" target="_blank">Vincent de Poret</a> outlined the project’s goals. <a href="http://www.facebook.com/profile.php?id=826752995" target="_blank">Gilles Logeais</a>, the Research Director for SAP Research France, explained that the two-year, €1.3M project will be carried out in partnership with the town of Antibes on the French Riviera, chosen as a representative mid-sized French town, with around 75,000 inhabitants and a wide variety of public services.</p>
<p>With help from students of the prestigious <a href="http://en.wikipedia.org/wiki/%C3%89cole_centrale_Paris" target="_blank">Ecole Centrale Paris</a> engineering school, and a local cloud computing platform partner, <a href="http://www.euclyde.com" target="_blank">Euclyde</a>, the team will research how best to use social network analysis technology for government departments and local authorities, in order to:</p>
<ul>
<li>Optimize collaboration within public-sector organizations </li>
<li>Improve transparency and convenience for citizens accessing services (who does what) </li>
<li>Improve the ability of public-sector organizations to understand and react to the needs of citizens (who needs what) </li>
</ul>
<p><img title="arsa_project" style="border-top-width: 0px; display: block; border-left-width: 0px; float: none; border-bottom-width: 0px; margin-left: auto; margin-right: auto; border-right-width: 0px" height="358" alt="arsa_project" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2010/01/arsa-project.jpg" width="690" border="0" /></p>
<p><em>Vincent de Poret, Cedric Ulmer, Alexis Naibo, and Gilles Logeais of SAP</em></p>
<p><a href="http://fr.linkedin.com/in/anaibo" target="_blank">Alexis Naibo</a> of the <a href="http://innovation-center.sap.com" target="_blank">SAP BusinessObjects Innovation Center</a> gave a demonstration of the SNA technology, explaining how it can import data from a wide variety of sources including internal business applications, corporate databases, and external interfaces. Once the data has been gathered, people can search for experts and discover relationships using an intuitive interface. </p>
<p>Today’s organizations are increasingly complex, with frequent reorganizations and many cross-functional teams and initiatives. The result is that the standard corporate hierarchy, which is often the only relationship information available, rarely reflects how people really work together. Many people today are active members of professional social networks such as LinkedIn or Viadeo, and want it to be as easy to find an internal contact as it is externally. </p>
<p><img title="alexis-naibo" style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 0px 0px 10px; border-right-width: 0px" height="240" alt="alexis-naibo" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2010/01/alexisnaibo.jpg" width="300" align="right" border="0" />SNA has the potential to gives a more complete, 360 degree view of collaboration in the organization, leveraging the knowledge already embedded in corporate applications such as human capital management, customer relationship management, and project management systems.</p>
<p>The prototype makes it easy to understand existing relationships between people in much the same way that traditional business intelligence systems help organizations understand data stored in their corporate systems. </p>
<p>Unlike consumer-oriented social network tools that only support one type of relationship between individuals (“I know X”) and a limited, predefined collection of data attributes, SNA supports multiple different types of relationships between both individuals and groups, and organizations can easily adapt and extend the information and links contained in each individual’s profile.</p>
<p>Anything technology that touches on relationships between people requires sensitive handling, and SNA is designed to meet all the technical, legal, and organizational requirements for data security and governance, by incorporating fine-grained control over information access. In addition, the platform is designed to fit seamlessly into existing environments, supporting standards such <a href="http://en.wikipedia.org/wiki/Lightweight_Directory_Access_Protocol" target="_blank">LDAP</a> and Google’s <a href="http://code.google.com/apis/opensocial/" target="_blank">OpenSocial</a>, and with <a href="http://www.vimeo.com/4293994" target="_blank">integration to mobile devices</a> and corporate email accounts.</p>
<p>Alexis explained that the prototype has been implemented as a beta project within SAP and has proved very popular with employees. As a standard part of the internal company portal, all SAP’s approximately 50,000 staff have access to the solution, and it is used thousands of times each week.</p>
<p>An open SNA demonstration is available online for anybody would like to understand the technology, at <a href="http://sna-demo.ondemand.com">http://sna-demo.ondemand.com</a> </p>
<p>
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</p>
<p>SAP is still investigating how best to package and commercialize the SNA prototype, but there has been considerable interest from potential customers, notably as a seamless part of specific SAP business vertical and functional applications.</p>
<p><a href="http://www.linkedin.com/ppl/webprofile?gwp=&amp;id=4067714&amp;pvs=pp&amp;authToken=VTzg&amp;authType=name&amp;locale=en_US&amp;trk=ppro_geturl&amp;lnk=sign_in" target="_blank">Cedric Ulmer</a>, the research project lead for SAP, explained that town of Antibes, like any other organization, needs to work as efficiently as possible, but as a public organizations must also be as transparent as possible with its citizen customers. The first phase of the project will be to adapt the SNA technology to the town’s particular needs. Cedric cited some applications that might be of interest, such as:</p>
<ul>
<li>Understanding the complex links between the local authority and the many different suppliers that compete for public contracts, and the relationship between those different suppliers </li>
<li>How the local authority can best collaborate with the wide range of different local associations (sporting associations, business groups, etc.) to meet the broader needs of local citizens </li>
</ul>
<p>Other articles:</p>
<ul>
<li><a href="http://www.journaldunet.com/solutions/intranet-extranet/actualite/un-reseau-social-pour-l-administration-francaise-signe-sap.shtml" target="_blank">A social network for the French Administration, by SAP (in French)</a> (<a href="http://translate.google.com/translate?hl=en&amp;sl=fr&amp;tl=en&amp;u=http://www.journaldunet.com/solutions/intranet-extranet/actualite/un-reseau-social-pour-l-administration-francaise-signe-sap.shtml" target="_blank">Google Translate version</a>) </li>
<li><a href="http://www.lemagit.fr/article/gouvernement-sap-reseaux-sociaux-decisionnel-bo-bi-reseau-social-relance-cloud-sophia-sophia-antipolis-multitenant/5060/1/sap-veut-batir-reseau-social-administration-francaise/" target="_blank">SAP wants to build a social network for the French Administration (in French)</a> (<a href="http://translate.google.com/translate?hl=en&amp;sl=fr&amp;tl=en&amp;u=http://www.lemagit.fr/article/gouvernement-sap-reseaux-sociaux-decisionnel-bo-bi-reseau-social-relance-cloud-sophia-sophia-antipolis-multitenant/5060/1/sap-veut-batir-reseau-social-administration-francaise/" target="_blank">Google Translate version</a>) </li>
<li><a href="http://www.lemondeinformatique.fr/actualites/lire-sap-et-la-ville-d-antibes-planchent-sur-des-outils-de-reseaux-sociaux-29670.html" target="_blank">SAP and Antibes implement social networking (in French)</a> (<a href="http://translate.google.com/translate?js=y&amp;prev=_t&amp;hl=en&amp;ie=UTF-8&amp;layout=1&amp;eotf=1&amp;u=http://www.lemondeinformatique.fr/actualites/lire-sap-et-la-ville-d-antibes-planchent-sur-des-outils-de-reseaux-sociaux-29670.html&amp;sl=fr&amp;tl=en" target="_blank">Google Translate version</a>) </li>
</ul>
<p>&#160;</p>
<p>Antibes image adapted from original photo by <a href="http://www.flickr.com/photos/valeriacerutti/"><b>Valeria Cerutti</b></a></p>
      ]]></content:encoded>
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		<title>Twitter and Text Analysis to Help You Surf Through Traffic</title>
		<link>http://timoelliott.com/blog/2009/11/twitter-and-text-analysis-to-help-you-surf-through-traffic.html</link>
		<comments>http://timoelliott.com/blog/2009/11/twitter-and-text-analysis-to-help-you-surf-through-traffic.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 11:48:22 +0000</pubDate>
		<dc:creator>Timo Elliott</dc:creator>
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		<guid isPermaLink="false">http://timoelliott.com/blog/?p=1346</guid>
		<description><![CDATA[SAP's first ever iPhone application is now available on Apple's iTunes applications store. It's BNE traffic, an innovative application from SAP Research in Brisbane, Australia that carries out analysis of Tweets using BusinessObjects Text Analysis.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" title="bnetraffic_cover" src="http://timoelliott.com/blog/wp-content/uploads/2009/11/bnetraffic-cover.jpg" border="0" alt="bnetraffic_cover" width="668" height="300" /></p>
<p>The first official SAP iPhone application is already available on iTunes. Unfortunately, it&#8217;s probably not much use to you unless you happen to be reading this in Brisbane, Australia.</p>
<p>But the free application, created by the folks in the <a href="http://www.sap.com/about/company/research/centers/brisbane.epx">SAP Research center</a> who brought you the <a href="http://timoelliott.com/blog/2009/10/sap%E2%80%99s-gravity-prototype-business-collaboration-using-google-wave/" target="_blank">Google Wave / SAP “Gravity” prototype</a>, is a wonderful example of what Web 2.0 technology can do in today’s increasingly wired world.</p>
<p><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://timoelliott.com/blog/wp-content/uploads/2009/11/image.jpg" border="0" alt="image" width="321" height="460" /> <img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://timoelliott.com/blog/wp-content/uploads/2009/11/image1.jpg" border="0" alt="image" width="321" height="460" /></p>
<p>Here’s the blurb from the <a href="http://bit.ly/2WtHlJ" target="_blank">application’s page on iTunes</a> that gives an overview of the application:</p>
<blockquote><p>Stuck in traffic? An event at Suncorp Stadium clogging up William Jolly Bridge? An accident on Gympie Road? Wish you simply took the other way? BNE Traffic is here to help &#8212; life is too short to be stuck in traffic!</p>
<p>BNE Traffic is a research prototype created by SAP Research, the global technology research unit of SAP AG, acting as your personal crystal ball for the streets of Brisbane. Before heading out, make an informed choice of routes by viewing what others have already encountered &#8212; we leverage the information of hundreds of users. The application shows a map of the greater Brisbane area and displays information about current traffic conditions. Pins on the map allow you to easily recognize where obstacles have been identified. Based on the information associated with these pins, you can adjust your route accordingly and avoid traffic jams. With the help of BNE Traffic, you do not have to be late for that movie, important meeting, or dinner date again.</p>
<p>Features</p>
<ul>
<li>Displays traffic incidents around greater Brisbane graphically</li>
<li>Leverages information from hundreds of users through the Twitter platform (#bnetraffic)</li>
<li>Works in read-only mode and therefore does not transmit any of your private information</li>
<li>Uses cutting-edge text analytics technology</li>
</ul>
</blockquote>
<p>And here’s a video that gives an overview of the application and the technology used: it extracts tweets tagged with “#bnetraffic”, then uses the <a href="http://www.sap.com/solutions/sapbusinessobjects/large/information-management/data-integration/textanalysis/index.epx" target="_blank">SAP BusinessObjects Text Analysis</a> technology to extract the geolocation information and place the information on the appropriate place in a Google map. And the whole thing is hosted using Amazon’s cloud technology. Interestingly, the researchers claim that the application took only three days to put together (but getting authorizations to put in on the iTunes store took another three months).</p>
<p><object width="690" height="450" data="http://www.youtube.com/v/GVhp8DNF08c&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GVhp8DNF08c&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p>[Update] Check out the blog post on SDN, <a href="http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/16666" target="_blank">An Unconvential Use of SAP Text Analysis</a> by <a onclick="this.href='http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/u/251776141';" href="http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/u/251776141" target="_top">Marek Kowalkiewicz</a> of SAP Research describing the project.</p>
<p>Surfer photo <a href="http://www.flickr.com/photos/21202408@N07/2178151038/" target="_blank">by “d.i.”</a></p>
      ]]></content:encoded>
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		<title>SAP’s First Official iPhone Application</title>
		<link>http://timoelliott.com/blog/2009/11/sap%e2%80%99s-first-official-iphone-application.html</link>
		<comments>http://timoelliott.com/blog/2009/11/sap%e2%80%99s-first-official-iphone-application.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 11:06:56 +0000</pubDate>
		<dc:creator>sapweb20</dc:creator>
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		<guid isPermaLink="false">http://www.sapweb20.com/blog/?p=742</guid>
		<description><![CDATA[SAP's first ever iPhone application is now available on Apple's iTunes applications store. No, it's not BusinessObjects Explorer for the iPhone -- that's on its way. It's BNE traffic, an innovative application from SAP Research in Brisbane, Australia.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" title="bnetraffic_cover" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2009/11/bnetraffic-cover.jpg" border="0" alt="bnetraffic_cover" width="668" height="300" /></p>
<h3>Not What You Might Think</h3>
<p>No, SAP’s first official iPhone application is NOT the <a href="http://www.sap.com/solutions/sapbusinessobjects/large/business-intelligence/search-navigation/explorer/index.epx" target="_blank">BusinessObjects Explorer</a> iPhone Application that <a href="http://timoelliott.com/blog/2009/10/sap-teched-vienna-09-opening-keynote-change-integration-and-innovation.html" target="_blank">Marge Breya demonstrated during the keynote of SAP TechEd Vienna</a>, and which <a href="http://www.linkedin.com/in/anaibo" target="_blank">Alexis Naibo</a> of the <a href="http://innovation-center.sap.com" target="_blank">SAP BusinessObjects Innovation Center</a> used to win the <a href="http://timoelliott.com/blog/2009/10/sap-teched-vienna-%E2%80%9809-demo-jam.html" target="_blank">Demo Jam</a> contest.</p>
<p>That application isn’t quite yet available on iTunes (but will be shortly). For more information about this forthcoming application, check out the <a href="http://www.vimeo.com/5798663" target="_blank">demonstration video</a> on Vimeo and <a href="http://craig.cmehil.com/" target="_blank">Craig Cmehil</a> interviewing Alexis in Vienna.</p>
<p> <object width="690" height="389" data="http://vimeo.com/moogaloop.swf?clip_id=5798663&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5798663&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object> </p>
<p style="text-align: center;"><a href="http://www.sapteched.com/live/emea/home.htm?id=55" target="_blank"><img class="aligncenter" style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" title="image" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2009/11/image2.jpg" border="0" alt="image" width="554" height="335" /></a></p>
<h3>Stuck in Brisbane traffic? This App’s for You</h3>
<p>The first official SAP iPhone application is already available on iTunes. So why haven’t you heard of it? Well, it’s unfortunately not much use to you unless you live in Brisbane, Australia.</p>
<p>But the free application, created by the folks in the <a href="http://www.sap.com/about/company/research/centers/brisbane.epx">SAP Research center</a> who brought you the <a href="http://timoelliott.com/blog/2009/10/sap%E2%80%99s-gravity-prototype-business-collaboration-using-google-wave/" target="_blank">Google Wave / SAP “Gravity” prototype</a>, is a wonderful example of what Web 2.0 technology can do in today’s increasingly wired world.</p>
<p><img style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" title="image" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2009/11/image3.jpg" border="0" alt="image" width="321" height="460" /> <img style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" title="image" src="http://timoelliott.com/blog/wp-content/uploads/sapweb20/2009/11/image4.jpg" border="0" alt="image" width="321" height="460" /></p>
<p>Here’s the blurb from the <a href="http://bit.ly/2WtHlJ" target="_blank">application’s page on iTunes</a> that gives an overview of the application:</p>
<blockquote><p>Stuck in traffic? An event at Suncorp Stadium clogging up William Jolly Bridge? An accident on Gympie Road? Wish you simply took the other way? BNE Traffic is here to help &#8212; life is too short to be stuck in traffic!</p>
<p>BNE Traffic is a research prototype created by SAP Research, the global technology research unit of SAP AG, acting as your personal crystal ball for the streets of Brisbane. Before heading out, make an informed choice of routes by viewing what others have already encountered &#8212; we leverage the information of hundreds of users. The application shows a map of the greater Brisbane area and displays information about current traffic conditions. Pins on the map allow you to easily recognize where obstacles have been identified. Based on the information associated with these pins, you can adjust your route accordingly and avoid traffic jams. With the help of BNE Traffic, you do not have to be late for that movie, important meeting, or dinner date again.</p>
<p>Features</p>
<ul>
<li>Displays traffic incidents around greater Brisbane graphically</li>
<li>Leverages information from hundreds of users through the Twitter platform (#bnetraffic)</li>
<li>Works in read-only mode and therefore does not transmit any of your private information</li>
<li>Uses cutting-edge text analytics technology</li>
</ul>
</blockquote>
<p>And here’s a video that gives an overview of the application and the technology used: it extracts tweets tagged with “#bnetraffic”, then uses the <a href="http://www.sap.com/solutions/sapbusinessobjects/large/information-management/data-integration/textanalysis/index.epx" target="_blank">SAP BusinessObjects Text Analysis</a> technology to extract the geolocation information and place the information on the appropriate place in a Google map. And the whole thing is hosted using Amazon’s cloud technology. Interestingly, the researchers claim that the application took only three days to put together (but getting authorizations to put in on the iTunes store took another three months).</p>
<p> <object width="690" height="450" data="http://www.youtube.com/v/GVhp8DNF08c&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GVhp8DNF08c&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object> </p>
<p>[Update] Check out the blog post on SDN, <a href="http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/16666" target="_blank">An Unconvential Use of SAP Text Analysis</a> by <a onclick="this.href='http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/u/251776141';" href="http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/u/251776141" target="_top">Marek Kowalkiewicz</a> of SAP Research describing the project.</p>
<p>And if you ARE in Brisbane, note that BNE Traffic isn’t the only SAP technology that’s helping you speed towards your favorite surfing spot. <a href="http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRD-7WCKWE?OpenDocument&amp;Site=default&amp;cty=en_us" target="_blank">IBM and SAP worked together</a> to provide a “motorway that thinks” for the Queensland Government:</p>
<blockquote><p>…Queensland Motorways identified the toll plazas on the Gateway and Logan motorways as a major pinch point. The need to have vehicles either slow as they passed through the toll plazas using electronic tolling or to stop and pay with cash at a toll booth was significantly slowing the speed of traffic.</p>
<p>“Free-flow tolling was seen as beneficial for two reasons,” explains Phil Mumford. “First, if we could automate the tolling process and eliminate the need for drivers to stop, it would immediately increase the average speed of traffic flow, improve safety and the traveling experience of motorists. Secondly, the solution would allow us to digitally capture and analyze information about the vehicles that use our roads, which would help us make dramatic improvements to traffic management in the future.”</p>
<p>The roadside solution replaces the traditional toll booths with a Thales/Vitronic road-side gantry that utilizes video cameras and dedicated short-range communication technologies to capture information on passing vehicles. Vehicles are identified either by an in-vehicle tag or by analyzing footage of their number plates using two optical character recognition (OCR) engines, one at the roadside and a Dacolian engine at the central system.</p>
<p>The vehicle data is then matched to the appropriate customer account, and an IBM-developed rating engine assesses how much money is owed. The billing information is passed to back-end SAP ERP Financials and SAP Customer Relationship Management (CRM) applications, which either deduct the total from a prepaid customer account, or generate an invoice. Business reporting is handled by SAP NetWeaver Business Warehouse, and integration by SAP NetWeaver Process Integration.</p>
<p>“The whole process is automated and instantaneous, and there is no need for drivers to stop to pay their toll,” explains Phil Mumford. “Moreover, except in certain cases where a vehicle cannot be identified by OCR, there is no need for manual intervention by our staff. This not only improves traffic flow – it also cuts down the cost per transaction, which will help us offer better value to our customers.”</p>
<p>More importantly, the introduction of the SAP CRM application is leading to a fundamental change in the way Queensland Motorways interacts with its customers. Now it can see what vehicles are using the roads and how often and at what times they use the roads. In the future, Queensland Motorways will be able to tailor its services to individual drivers – with a profound effect on both customer experience and traffic management.</p>
<p>“With SAP CRM, we have achieved a better understanding of who our customers are,” says Phil Mumford. “In the future we’ll be able to offer customers useful information about the transport network. For example, a customer making regular trips to the airport on a Monday morning may want to receive congestion reports direct to their phones. The whole experience has the potential to be much more personalized.</p>
<p>“The idea is to have ‘a motorway that thinks’ – a more intelligent solution that will give our customers a better range of options for their journeys.”</p></blockquote>
<p>Surfer photo <a href="http://www.flickr.com/photos/21202408@N07/2178151038/" target="_blank">by “d.i.”</a></p>
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