Here’s my take:

• The integration process has been excellent — the new products are out just four months after the acquisition was announced.
• The products are integrated, not just rebadged. For example, existing WebIntelligence and Crystal Reports users will be able to access text analytics directly through their familiar interfaces.
• I’m biased, of course, but It’s very cool technology:
  • Key concepts recognized “out of the box”, such as dates, people, addresses, URLs, companies, etc.
  • Intelligent categorization based on taxonomies (a complaint is a complaint, even if it doesn’t use the word)
  • Automatic document summaries that change automatically according to the user’s interests
  • Automatic alerts if a new document matches an existing search, or whenever a document changes
  • etc…
• Here’s a quick overview of the new technology, and click on the image below to get a demo.

Now the interesting question: Business Objects is making it as easy as possible for its customers to implement and use the new technology options — are they ready?