Products + Social = Better Products

As part of this year’s Social Media Week, I’ll be hosting one of the sessions at a free one-day event held at SAP Palo Alto on February 15th. It’s entitled “Social Business: Designing Social into Products”, and I will be accompanied by guests including Lisa Joy Rosner, Chief Marketing Officer at NetBase, Dave Brockington, in charge of Product Management & Strategy for SAP’s collaborative decision-making product, StreamWork, and others... [Read More...]

Join Us For Social Media Day in Palo Alto on Feb 15th

Interested in Social Media? (and everybody should be, because these techniques are changing EVERY business process, not just marketing). Come and join us! As part of this year’s Social Media Week, SAP Palo Alto will be hosting a free, day-long non-SAP-focused event on Wednesday, February 15th with a glittering array of industry experts discussing a variety of key social topics:             Just some of the participants: Maggie Fox, CEO... [Read More...]

SAP Social Intelligence Now Available in SAP StreamWork

SAP Social Intelligence, born as the social network analytics prototype from the SAP BusinessObjects innovation center (now SAP Research Prototypes), is now fully launched and available as an integral part of the SAP StreamWork collaborative decision solution. With so much going on with various launches including BusinessObjects version 4.0 and HANA, you may have missed the launch of the Enterprise Edition of StreamWork, but it was a key step for... [Read More...]

Introducing SAP StreamWork: New Decision Collaboration

It’s now official: SAP has released its brand-new Web 2.0 product called StreamWork. The project was initially called “Constellation” within SAP, and was first exposed to beta customers on the web site 12sprints.com, as covered in earlier postings on this site. Why the name? It’s a variant on “workstream”, which according to Wikipedia is: “A flow of output, the activities and transactions, that a worker produces as they go about their... [Read More...]

Jive Analytics Embeds SAP BusinessObjects OnDemand

Thanks to InformationWeek, here’s a quick demonstration by Jive Software’s Director of Analytics, Dan Short, that shows how Jive is using SAP BusinessObjects OnDemand to give their customers easy insight into social community growth.  Read More →

Real Real-Time Analytics

Here’s a great video from this weeks SAP Influencer Summit featuring the advantages of real-time, in-memory analytics. You can see the full list of recorded keynote sessions here (registration required). If you’re interested in business intelligence and analytics, you’ll find it mentioned in the presentations by Jim Snabe, Vishal Sikka, Marge Breya and John Wookey. The sessions featured interaction with Twitter very heavily, using the... [Read More...]

SAP Social Media Engagement = Revenue & Profits?

Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]

SAP Social Media Guidelines 2009

SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community. SAP Social Media Participation Guidelines 2009 SAP Global Communications, SAP Global Marketing June 2009 This... [Read More...]