{"id":7220,"date":"2015-03-22T14:14:56","date_gmt":"2015-03-22T13:14:56","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?page_id=7220"},"modified":"2024-08-24T18:57:37","modified_gmt":"2024-08-24T16:57:37","slug":"marketing-cartoons","status":"publish","type":"page","link":"https:\/\/timoelliott.com\/blog\/cartoons\/marketing-cartoons","title":{"rendered":"Marketing Cartoons"},"content":{"rendered":"

Please feel free to use these cartoons in your presentations, university courses, books etc, for free, as long as you drop me a line to let me know what you have planned (telliott at timoelliott dot com),<\/p>\n

Top\u00a0cartoon page here<\/a>, including links to\u00a0analytics cartoons<\/a>,\u00a0\u00a0more analytics cartoons<\/a>, yet more analytics cartoons<\/a> and\u00a0artificial intelligence cartoons<\/a>,\u00a0\u00a0marketing cartoons<\/a>,\u00a0social cartoons<\/a>,\u00a0innovation cartoons<\/a>, sustainability cartoons<\/a>, work frustration cartoons<\/a>, other cartoons<\/a>.<\/p>\n

Marketing has a branding problem…<\/p>\n

\"marketing<\/a><\/p>\n

Is your marketing strategy for the birds?<\/p>\n

\"\"<\/a><\/p>\n

Purpose marketing is important!<\/p>\n

\"\"<\/a><\/p>\n

Apparently, marketing is all about seduction…<\/p>\n

\"Cartoon:<\/a><\/p>\n

Who do you trust? marketers or customers?<\/p>\n

\"marketing<\/a><\/p>\n

The problem with a lot of marketing analytics:<\/p>\n

\"typical<\/a><\/p>\n

Being a target can be painful:<\/p>\n

\"targeted<\/a><\/p>\n

Big Data marketing<\/p>\n

\"big-data-marketers-t-shirt\"<\/a><\/p>\n

It’s important to tell the truth on social media — unless…<\/p>\n

\"man-and-oath-lies-get-more-likes\"<\/a><\/p>\n

It’s important to be authentic in your marketing — which means we have to pretend that we’re not actually trying to sell them anything…<\/p>\n

\"\"<\/a><\/p>\n

No, marketing is NOT THE SAME AS SPIN! Don’t be this person…<\/p>\n

\"\"<\/a><\/p>\n

Four out of five respondents mistrust marketing research that’s made up?<\/p>\n

\"\"<\/a><\/p>\n

Everybody hates fluffy marketing messages — so why do people manufacture them?!<\/p>\n

\"\"<\/a><\/p>\n\n\n

Marketing organizations are getting ready for the next kickoff, and the new AI opportunity to spam more people, more often \ud83d\ude41<\/p>\n\n\n\n

\"Marketing's<\/figure>\n\n\n\n

Friends don’t let friends use complicated diagrams that obscure rather than highlight the point being made:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We only surveil you because we care about you so much as a customer…<\/p>\n\n\n\n

\"Cartoon<\/figure>\n\n\n\n

You really think the customer agrees with all that surveillance? She’s not buying it… <\/p>\n\n\n\n

\"Cartoon,<\/figure>\n\n\n\n

Increasingly, your customer may not be a human! Instead, people are delegating information gathering to algorithms or letting chatbots and AI-powered search engines determine the best sources. So how do marketers get ChatGPT or Claude to say nice things about their products and services?!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marketing people are far more likely to get fired for using the wrong color on the logo than they are for producing boring “marketing mush” content<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Your marketing messages don’t have to be fluffy! (fast, open agile, etc)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Of all of the important roles inside organizations, marketing is the only one that people feel comfortable delegating to somebody who has no professional experience in it.<\/p>\n\n\n\n

\"Cartoon:<\/figure>\n\n\n\n

Marketing positioning is an incredibly important exercise, and mostly involves figuring out what you DON’T stand for… <\/p>\n\n\n\n

\"Marketing<\/figure>\n","protected":false},"excerpt":{"rendered":"

Please feel free to use these cartoons in your presentations, university courses, books etc, for free, as long as you drop me a line to let me know what you have planned (telliott at timoelliott dot com), Top\u00a0cartoon page here, including links to\u00a0analytics cartoons,\u00a0\u00a0more analytics cartoons, yet more analytics cartoons and\u00a0artificial intelligence cartoons,\u00a0\u00a0marketing cartoons,\u00a0social cartoons,\u00a0innovation […]<\/p>\n","protected":false},"author":2,"featured_media":21744,"parent":7229,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-7220","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P3X9RF-1Ss","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/pages\/7220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=7220"}],"version-history":[{"count":10,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/pages\/7220\/revisions"}],"predecessor-version":[{"id":22076,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/pages\/7220\/revisions\/22076"}],"up":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/pages\/7229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/21744"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=7220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}