{"id":11904,"date":"2007-09-18T21:48:26","date_gmt":"2007-09-18T20:48:26","guid":{"rendered":"http:\/\/192.220.58.236\/blog\/?p=57"},"modified":"2007-09-18T21:48:26","modified_gmt":"2007-09-18T20:48:26","slug":"bi_is_deploying_information_as","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2007\/09\/bi_is_deploying_information_as.html","title":{"rendered":"BI is Deploying Information as a Factor of Production"},"content":{"rendered":"<p>From <a href=\"http:\/\/blogs.oracle.com\/frankbuytendijk\/2007\/09\/18#a55\">Frank Buytendijk&#8217;s blog<\/a>, and <a href=\"http:\/\/bi.computable.nl\/2007\/08\/de-definitie-va.html\">Andries Bottema<\/a>:<\/p>\n<blockquote>\n<p><strong><em>&#8220;BI is deploying information as a factor of production.&#8221;<\/em><\/strong><\/p>\n<p><em>In other words, BI makes information the fifth factor of production, next to labor, capital, materials, and facilities.<\/em><\/p>\n<\/blockquote>\n<p>Quite simply: Yes!&nbsp;&nbsp;Information is the last great underdeveloped asset in today&#8217;s organizations. And unlike other assets, it can be used by multiple people and processes, and it&#8217;s also&nbsp;a natural by-product of production. These two characteristics lead to the &#8220;network effects&#8221; or &#8220;increasing returns&#8221; of better information.<\/p>\n<p>I immediately wondered if such an apposite description had been used before, and turned to Google. The general opinion seems to be that the &#8220;new <a href=\"http:\/\/en.wikipedia.org\/wiki\/Factors_of_production\">factor of production<\/a>&#8221; is &#8220;intellectual capital&#8221;, an umbrella term that includes information, but also &#8220;knowledge, collaboration, process-engagement, and time quality&#8221;.&nbsp;<\/p>\n<p>So maybe the definition should be &#8220;BI is deploying intellectual capital as a factor of production&#8221;? Not quite as snappy, but it might be a better fit for BI 2.0 &#8212;&nbsp;BI that is not only about &#8220;information&#8221;, but also about knowledge management and&nbsp;collaboration?<\/p>\n<p>In any case,&nbsp; &#8220;BI is deploying information as a factor of production&#8221; strikes me as an excellent way for IT and BI organizations to explain the importance of their role to the organization, and I&#8217;m sure I&#8217;ll use it in a presentation soon&nbsp;&#8212; thanks Frank and Andries!<\/p>\n<p>Finally, while looking at the articles, I dimly remembered a presentation by <a href=\"http:\/\/marklogic.blogspot.com\/\">Dave Kellogg<\/a> that had mentioned factors of production, and&nbsp;thanks to the wonders of the Windows Search Deskbar, I was able to find it buried deep in my PC. It was called &#8220;Future Shock: Crisis or Opportunity&#8221;, presented in 1998, and it included the slide below, with information as the &#8220;bottom line&#8221;&#8230;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"dkslide\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/WindowsLiveWriter\/BIisDeployingInformationasaFactorofProdu_13927\/dkslide_cfea66c8-7c34-4138-8800-48226405e11e.jpg?ssl=1\" border=\"0\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining business intelligence as &#8220;deploying information as a factor of production&#8221;. (more&#8230;)<\/p>\n","protected":false},"author":2,"featured_media":6254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,3],"tags":[160,204],"class_list":["post-11904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","category-bi-20","tag-bi","tag-business-intelligence"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2014\/01\/dkslide_cfea66c8-7c34-4138-8800-48226405e11e-1.jpg?fit=480%2C360&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-360","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/11904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=11904"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/11904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/6254"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=11904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=11904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=11904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}