{"id":11943,"date":"2008-03-01T19:57:10","date_gmt":"2008-03-01T18:57:10","guid":{"rendered":"http:\/\/192.220.58.236\/blog\/?p=96"},"modified":"2008-03-01T19:57:10","modified_gmt":"2008-03-01T18:57:10","slug":"the_central_importance_of_stra","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2008\/03\/the_central_importance_of_stra.html","title":{"rendered":"The Central Importance of Strategy?"},"content":{"rendered":"<p>Why do we put in place sales force automation systems? It&#8217;s not really to help individual sales people &#8212; it&#8217;s to help sales managers and executives get a global view of the pipeline and and ensure that vital customer information isn&#8217;t lost when the sales people move on to other roles.<\/p>\n<p>During a company takeover, why is there always a central resource center to store goals and plans? Because it&#8217;s vital to share information effectively among different cross-functional teams. <\/p>\n<p>So why doesn&#8217;t all this apply to normal organizational strategy?! <\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"332\" alt=\"is-this-what-your-corporate-strategy-looks-like\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/WindowsLiveWriter\/TheCentralImportanceofStrategy_12C96\/is-this-what-your-corporate-strategy-looks-like_1565a2df-0d67-47fb-9cfd-2fd8d438c6a4.jpg?resize=300%2C332&#038;ssl=1\" width=\"300\" align=\"right\" border=\"0\"> If it&#8217;s important to centralize sales information, why not strategy information? If it&#8217;s important to centralize initiatives and goals during an acquisition, why not the rest of the time?<\/p>\n<p>Why do we tolerate strategy, initiatives, and goals to be scattered around the organization, in dozens of incompatible formats?<\/p>\n<p>If organizations are struggling to execute corporate strategy, wouldn&#8217;t it help to have all the company initiatives, at every level, for every team, stored in one place, so that you could actually see what was happening? Wouldn&#8217;t that help communications? Ensure alignment between different teams? Reduce overlaps between teams? Help spot gaps?<\/p>\n<p>Just as installing SFA doesn&#8217;t mean that you tell a sales person how to run their deal, centralizing initiatives and plans doesn&#8217;t necessarily mean telling any group how to run their strategy. But just as with sales, making the whole thing transparent helps reinforce the right behaviors and detect dysfunctional strategy &#8212; and makes it easier to spot and correct issues before they become huge problems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do we tolerate strategy, initiatives, and goals to be scattered around the organization, in dozens of incompatible formats? If organizations are struggling to execute corporate strategy, wouldn&#8217;t it help to have all the company initiatives, at every level, for every team, stored in one place, so that you could actually see what was happening?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[160,204,1029],"class_list":["post-11943","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bi","tag-business-intelligence","tag-strategy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-36D","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/11943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=11943"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/11943\/revisions"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=11943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=11943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=11943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}