Coca-Cola has introduced a new RFID-enabled drink dispenser called Freestyle<\/a>. It provides mass customization<\/a> with 30 flavor cartridges (sodas, teas, flavored waters, etc.) that can be mixed to make more than 100 different drinks (out of the more than 3,000<\/a> that Coca-Cola sells around the world).<\/p>\n Starting this summer, the new dispensers will be available in fast-food joints across California, Georgia, and Utah. Customers can select a brand, such as Sprite, and are then offered several variations (Peach Coke? Grape Sprite?).<\/p>\n The RFID-enabled dispensers keep track of consumption trends (flavors, quantities, times\u2026) and transmit that information each night over a wireless network to point-of-sale management software from SAP, and then to Coke’s SAP BW data warehouse in Atlanta (Coca-Cola has standardized on a common SAP backbone<\/a> across 45 countries, and uses a mix of Microsoft and BusinessObjects front-end BI products<\/a>.)<\/p>\n The data will be used for operational activities (automatically scheduling refills, stopping distribution if there\u2019s a product recall of a particular cartridge, etc.) and for analytics: assessing how new drinks are doing in the market, identifying differences in regional tastes, and helping fast-food outlets decide which drinks to serve.<\/p>\n Coca-Cola is hoping to use its new analytic power to speed up and improve test marketing processes, with the ability to try out new flavors with almost real-time feedback. That information can then be quickly shared throughout their worldwide distribution channels.<\/p>\n It\u2019s also worth noting that Coca-Cola has used Xcelsius in the past, for example as part of the launch of Coke Zero in Australia:<\/p>\n Coca-Cola has introduced a new RFID-enabled drink dispenser that serves over 100 flavors and wirelessly beams information to an SAP BW datawarehouse in Atlanta, ready for advanced analytics.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[100,160,213,309,320,911,1037,1151],"class_list":["post-12051","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-analytics","tag-bi","tag-businessobjects","tag-customer","tag-dashboard","tag-sap","tag-supply-chain","tag-xcelsius"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-38n","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12051"}],"version-history":[{"count":1,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12051\/revisions"}],"predecessor-version":[{"id":20611,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12051\/revisions\/20611"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"image\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2009\/06\/image71.jpg?resize=690%2C123&ssl=1\" "\\"image\\"")
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