{"id":12052,"date":"2009-06-22T21:26:56","date_gmt":"2009-06-22T20:26:56","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=974"},"modified":"2009-06-22T21:26:56","modified_gmt":"2009-06-22T20:26:56","slug":"end-of-a-lucidera","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2009\/06\/end-of-a-lucidera.html","title":{"rendered":"End of a LucidEra?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px\" title=\"lucidera-banner\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2009\/06\/luciderabanner.jpg?resize=690%2C300&#038;ssl=1\" border=\"0\" alt=\"lucidera-banner\" width=\"690\" height=\"300\" \/><\/p>\n<p>According to the company web site, on-demand BI vendor <a href=\"http:\/\/www.lucidera.com\/\" target=\"_blank\">LucidEra<\/a> was formed:<\/p>\n<blockquote><p>\u201cto shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering business visibility as an on-demand service.\u201d<\/p><\/blockquote>\n<p>And LucidEra has indeed been innovative, developing deep expertise in the area of Sales Pipeline analytics with a <a href=\"http:\/\/www.lucidera.com\/solutions\/pipeline_healthcheck.php\" target=\"_blank\">48h Pipeline Healthcheck service<\/a> that <a href=\"http:\/\/blogs.zdnet.com\/SAAS\/?p=618\" target=\"_blank\">in the words of Phil Wainwright<\/a>, aims to \u201cdeliver return *before* investment\u201d:<\/p>\n<blockquote><p>\u201cIn just 48 hours the LucidEra Pipeline Healthcheck will identify opportunities and risks in your sales forecast. We\u2019ll analyze the health of your pipeline, sales people, and overall sales process to help identify ways to increase revenues, decrease pipeline risk, and get more predictable sales results. Plus, we\u2019ll provide an interactive analysis so you can dig deeper into the results. We\u2019ll quantify the results of our findings and show you the impact that on-going <a href=\"http:\/\/www.lucidera.com\/application\/demand_analytics.php\">business intelligence as a service<\/a> can have on your sales revenues.\u201d<\/p><\/blockquote>\n<p>But unfortunately it looks like the storm clouds may be gathering for the company. This weekend, LucidEra\u2019s Founder and CMO Ken Rudin informed friends and colleagues that:<\/p>\n<blockquote><p>\u201cmy email address is changing and I am no longer using the email address <a href=\"mailto:krudin@lucidera.com\">krudin@lucidera.com<\/a>\u201d<\/p><\/blockquote>\n<p>And now competitor <a href=\"http:\/\/www.gooddata.com\" target=\"_blank\">GoodData<\/a> has put out <a href=\"http:\/\/www.gooddata.com\/pr\/good-data-offers-safe-harbor-to-lucidera-customers\/\" target=\"_blank\">a press release<\/a> claiming that LucidEra is \u201coffering to sell its intellectual property after almost four years of operations\u201d and announcing a \u201cprogram to offer existing LucidEra customers free access to its innovative on-demand analytics service\u201d with six months of free access to applications.<\/p>\n<p>There has been no confirmation (or denial) from LucidEra so far [update: see below]. If indeed it is the end of an era, there will inevitably be a post-mortem discussion of what factors led to the company\u2019s problems, and what it says about the on-demand BI market in general \u2013 particularly since various surveys and analyst postings at the start of this year <a href=\"https:\/\/timoelliott.com\/blog\/2009\/01\/the_complete_list_of_2009_bi_p.html\" target=\"_blank\">predicted a rosy future for business intelligence software as a service in 2009<\/a>.<\/p>\n<p>The current rumor is that the company&#8217;s problems are primarily a result of bad timing, with the company needing another round of financing in a tough market, despite good products and pipeline.<\/p>\n<p>My position has always been that on-demand business intelligence is an essential part of the market, but that some of the <a href=\"https:\/\/timoelliott.com\/blog\/2007\/09\/the_top_6_on_demand_bi_confusi.html\" target=\"_blank\">claimed benefits have been over-hyped<\/a>.<\/p>\n<p>In particular, I don\u2019t think the debate should be about about choosing between on-demand and on-premise: customers should be able to seamlessly and easily move between one and the other according to their needs, using the same technology platform. This has been the position with SAP BusinessObjects\u2019 business intelligence on-demand offering (<a href=\"http:\/\/www.ondemand.com\">www.ondemand.com<\/a>), that use the standard BusinessObjects platform, in the cloud, on a multi-tenancy platform.<\/p>\n<p>In the meantime, let me point out that <a href=\"http:\/\/www.linkedin.com\/pub\/darren-cunningham\/0\/391\/43b\">Darren Cunningham, LucidEra\u2019s excellent VP of Marketing<\/a> writes an interesting, entertaining, and valuable \u201cKeep it Simple\u201d blog, and Darren <a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2009\/06\/17\/most-popular-posts\/\" target=\"_blank\">just posted<\/a> the list of all-time most popular posts:<\/p>\n<ol>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2008\/05\/21\/9-holes-of-sales-analytics-best-practices\/\">9 Holes of Sales Analytics Best Practices<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1149\">Sales Analytics for the Board of Directors<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=626\">What is Your Data Actually Telling You?<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2008\/04\/08\/saas-bi-analytic-aspirin-in-a-difficult-economy\/\">SaaS BI &#8211; Analytic Aspirin in a Difficult Economy?<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2007\/12\/02\/whats-in-store-for-business-intelligence-in-2008\/\">What\u2019s in Store for Business Intelligence in 2008<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2007\/07\/13\/guest-blogger-alert-the-lucidera-opportunity\/\">Guest Blogger Alert &#8211; The LucidEra Opportunity<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2007\/12\/14\/we-couldnt-get-the-answers\/\">We Couldn\u2019t Get the Answers<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2007\/09\/25\/everything-is-a-platform\/\">Everything is a Platform<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1159\">What\u2019s in Store for Business Intelligence in 2009<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2008\/01\/07\/transforming-marketings-traditional-4-ps-into-saass-5-as\/\">Transforming Marketing\u2019s Traditional 4 P\u2019s into SaaS\u2019s 5 A\u2019s<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1474\">Take the SaaS BI Survey<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1439\">Sales 2.0 Data Points and Anecdotes<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2008\/05\/28\/using-analytics-to-avoid-wasting-time\/\">Using Analytics to Avoid Wasting Time<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=930\">The Call for Basic Numeracy<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2007\/11\/28\/what-is-an-analytic-application\/\">What is an Analytic Application?<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1442\">What is Cloud Computing?<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1308\">IDC Predictions for 2009<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/index.php\/2008\/05\/07\/ashe-on-saas\/\">Ashe on SaaS<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=899\">A Visionary Who Thinks Clouds will Cloud His Vision<\/a><\/li>\n<li><a href=\"http:\/\/www.lucidera.com\/blog\/?p=1461\">The Power of Pie Charts<\/a><\/li>\n<\/ol>\n<p>I wish all the best of luck to Ken, Darren, other employees and customers of LucidEra&#8230;<\/p>\n<p>Update: the rumor is <a href=\"http:\/\/searchdatamanagement.techtarget.com\/news\/article\/0,289142,sid91_gci1359897,00.html\">now confirmed<\/a>:<\/p>\n<blockquote><p>Software-as-a-Service (SaaS) business intelligence (BI) provider LucidEra will cease operations by the end of this month, a company executive has confirmed.<\/p>\n<p>The vendor sent an email to customers on Thursday with the news and pledged to help customers wind down their relationship with the company and its SaaS-based BI products by the end of June, said Darren Cunningham, vice president of marketing at LucidEra, in a phone interview.<\/p>\n<p>LucidEra&#8217;s decision to shutdown was brought about by a lack of funding, not a lack of interest in its products or in SaaS BI on the whole, Cunningham said. He would not go into details regarding LucidEra&#8217;s financial problems other than to say, &#8220;It was a matter of funding or being acquired. And neither of those things happened.&#8221;<\/p>\n<p>LucidEra&#8217;s prepackaged BI reports focus primarily on Salesforce.com-based data. The company&#8217;s last round of funding came nearly two years ago in August 2007, when it raised $15.6 million in Series B funding, according to LucidEra&#8217;s website.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>On-demand BI vendor LucidEra was formed to &#8220;shake up the stagnant business intelligence industry&#8221;, but appears to be the latest victim of today&#8217;s difficulty economic climate.<\/p>\n","protected":false},"author":2,"featured_media":6153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[160,204,206,704,785,904,911],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bi","tag-business-intelligence","tag-business-objects","tag-lucidera","tag-ondemand","tag-saas","tag-sap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2014\/01\/luciderabanner-1.jpg?fit=690%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-38o","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/6153"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}