{"id":12122,"date":"2010-05-04T13:05:23","date_gmt":"2010-05-04T12:05:23","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=1692"},"modified":"2010-05-04T13:05:23","modified_gmt":"2010-05-04T12:05:23","slug":"business-intelligence-and-performance-management-sap-sapphire-now","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2010\/05\/business-intelligence-and-performance-management-sap-sapphire-now.html","title":{"rendered":"The Essential Guide to BI @ SAP SAPPHIRE NOW"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; border-width: 0px;\" title=\"sapphirenowbanner\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/sapphirenowbanner.jpg?resize=668%2C300&#038;ssl=1\" border=\"0\" alt=\"sapphirenowbanner\" width=\"668\" height=\"300\" \/><\/p>\n<p>As a 19-year veteran of SAP BusinessObjects, I\u2019m delighted to have the opportunity to be a \u201csocial ambassador\u201d for business intelligence and analytics for SAPPHIRE NOW in Frankfurt.<\/p>\n<p>Whether or not you have <em>any<\/em> SAP products, and whether or not you\u2019ll be attending the physical events, there\u2019s going to be lots of great new information of interest to anybody involved with business intelligence and performance management. My job will be to help you get the most out of the event, through a combination of blog posts (on this site, and on the <a href=\"http:\/\/sapphirenow.blogs-sap.com\/\" target=\"_blank\">SAPPHIRE NOW blog site<\/a>, <a href=\"http:\/\/twitter.com\/timoelliott\" target=\"_blank\">tweets<\/a>, and on the <a href=\"http:\/\/www.youtube.com\/user\/sapphirenow\" target=\"_blank\">SAPPPHIRE NOW YouTube video channel<\/a> (and no, I don\u2019t intend that to involve being a \u201c<a href=\"http:\/\/twitter.com\/dahowlett\/statuses\/13387154288\" target=\"_blank\">we love SAP faux presence<\/a>\u201d &#8212; I&#8217;m passionate about BI, and intend to share what I find interesting and useful)<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"690\" height=\"415\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/L-nGiKV5wNs&amp;hl=en_US&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>This year will see the fruition of lot of the plans we\u2019ve been working on since the Business Objects was acquired by SAP in October 2007. Along with the traditional product updates and customer experience presentations, here are the topic areas I think will be of particular interest:<\/p>\n<ol>\n<li>The increased integration between SAP BW with BusinessObjects front-end technology<strong>.<\/strong> The conference will include sessions from real-life integrations experiences, for example Accenture and Shell will give a detailed review of their experiences with BusinessObjects and BW<\/li>\n<li>The integration of SAP in-memory processing technology with BusinessObjects front-end tools for \u201cinstant value\u201d against ANY data source<\/li>\n<li>The continued development of BusinessObjects technology into cutting-edge areas such as on-demand, enterprise collaboration, social networking analysis, mobile BI, and augmented reality.<\/li>\n<\/ol>\n<p>This post covers some of high-level logistics of SAPPHIRE NOW, and points out some resources that might be of interest &#8212; since everything is going to be recorded and available online as part of the <a href=\"http:\/\/sapphirenow.com\">http:\/\/sapphirenow.com<\/a> web site, I\u2019ve included sessions that might interest you from both Orlando and Frankfurt.<\/p>\n<h3>SAPPHIRE NOW in a nutshell<\/h3>\n<ul>\n<li>As part of a move towards the \u201cconferences 2.0\u201d, there will be live coverage on the <a href=\"http:\/\/sapphirenow.com\/\" target=\"_blank\">SAPPHIRE NOW web site<\/a>, for free, with over 400 live sessions in HD video (and on-demand after), which may make it one of the biggest online conferences ever &#8212; <a href=\"https:\/\/www.sapevents.com\/SAP\/SAPPHIRE2010virtual\/\" target=\"_blank\">register now<\/a>!<\/li>\n<\/ul>\n<p><a href=\"file:\/\/\/C:\/Documents%20and%20Settings\/I051699\/Local%20Settings\/Temp\/WindowsLiveWriter-429641856\/supfiles6A78011\/image11.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto; border-width: 0px;\" title=\"image_thumb42\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb42.jpg?resize=640%2C416&#038;ssl=1\" border=\"0\" alt=\"image_thumb42\" width=\"640\" height=\"416\" \/><\/a><\/p>\n<ul>\n<li>Two simultaneous physical locations: <a href=\"http:\/\/www.sapevents.com\/sap\/sapphire2010emea\/index.cfm\" target=\"_blank\">Frankfurt<\/a> and <a href=\"http:\/\/www.sapandasug.com\/index.cfm\" target=\"_blank\">Orlando<\/a>, May 17th-19th (Orlando also features sessions organized by <a href=\"http:\/\/www.google.com\/search?sourceid=chrome&amp;ie=UTF-8&amp;q=sap+asug\" target=\"_blank\">ASUG<\/a>)<\/li>\n<li>Keynotes from visionaries and SAP executives, on business trends, current products, and future directions. (<a href=\"http:\/\/www.sapevents.com\/sap\/sapphire2010emea\/conference-activities\/keynote-speakers.cfm\" target=\"_blank\">Frankfurt<\/a>, <a href=\"http:\/\/www.sapevents.com\/sap\/sapphire2010emea\/conference-activities\/keynote-speakers.cfm\" target=\"_blank\">Orlando<\/a>)<br \/>\n<a href=\"file:\/\/\/C:\/Documents%20and%20Settings\/I051699\/Local%20Settings\/Temp\/WindowsLiveWriter-429641856\/supfiles6A78011\/image3.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto; border-width: 0px;\" title=\"image_thumb2\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb2.jpg?resize=548%2C166&#038;ssl=1\" border=\"0\" alt=\"image_thumb2\" width=\"548\" height=\"166\" \/><\/a><\/li>\n<li>Four \u201ccampuses\u201d (Industries, Lines of Business, Innovation, and Small Businesses and Midsize Companies), each with a full agenda of panel sessions, presentations, and discussions, and live demo areas (<a href=\"http:\/\/www.sapevents.com\/sap\/sapphire2010emea\/conference-activities\/campus_and_session_overview.cfm\" target=\"_blank\">Frankfurt<\/a>, <a href=\"http:\/\/www.sapandasug.com\/activities\/SAPPHIRENOW_showfloor.cfm\" target=\"_blank\">Orlando<\/a>)<\/li>\n<\/ul>\n<p><a href=\"file:\/\/\/C:\/Documents%20and%20Settings\/I051699\/Local%20Settings\/Temp\/WindowsLiveWriter-429641856\/supfiles6A78011\/image28.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: block; float: none; margin-left: auto; margin-right: auto; border-width: 0px;\" title=\"image_thumb16272\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb16272.jpg?resize=608%2C308&#038;ssl=1\" border=\"0\" alt=\"image_thumb16272\" width=\"608\" height=\"308\" \/><\/a><\/p>\n<p><a href=\"file:\/\/\/C:\/Documents%20and%20Settings\/I051699\/Local%20Settings\/Temp\/WindowsLiveWriter-429641856\/supfiles6A78011\/image_thumb25210.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; border-width: 0px;\" title=\"image_thumb252_thumb2\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb252_thumb2.jpg?resize=300%2C239&#038;ssl=1\" border=\"0\" alt=\"image_thumb252_thumb2\" width=\"300\" height=\"239\" \/><\/a> <a href=\"file:\/\/\/C:\/Documents%20and%20Settings\/I051699\/Local%20Settings\/Temp\/WindowsLiveWriter-429641856\/supfiles6A78011\/image_thumb24211.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; border-width: 0px;\" title=\"image_thumb242_thumb2\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb242_thumb2.jpg?resize=350%2C211&#038;ssl=1\" border=\"0\" alt=\"image_thumb242_thumb2\" width=\"350\" height=\"211\" \/><\/a><\/p>\n<ul>\n<li>A full set of programs from the on-site Broadcast Centers. You can attend the sessions live in the studios, or follow them online.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb372_thumb21.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; border: 0px;\" title=\"image_thumb372_thumb2\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb372_thumb2_thumb.jpg?resize=330%2C240&#038;ssl=1\" border=\"0\" alt=\"image_thumb372_thumb2\" width=\"330\" height=\"240\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb382_thumb21.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; border: 0px;\" title=\"image_thumb382_thumb2\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/image_thumb382_thumb2_thumb.jpg?resize=330%2C247&#038;ssl=1\" border=\"0\" alt=\"image_thumb382_thumb2\" width=\"330\" height=\"247\" \/><\/a><\/p>\n<h3>BI, Analytics and BusinessObjects @ SAPPHIRE NOW<\/h3>\n<p>The <a href=\"http:\/\/www.sap.com\/solutions\/sapbusinessobjects\/index.epx\" target=\"_blank\">BusinessObjects portfolio of products<\/a> will be ubiquitous at SAPPHIRE NOW, present in all four campuses, and featuring in over TWO HUNDRED sessions (full lists <a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/simplesearch.epx?page=&amp;contenttype=all&amp;currenttype=sessions&amp;query=BusinessObjects\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessionsearch.epx?page=1&amp;contenttype=session&amp;eventtype=3&amp;industry=&amp;solution=&amp;service=&amp;technology=&amp;jobrole=&amp;experiencelevel=&amp;hottopic=&amp;title=BusinessObjects&amp;abstract=BusinessObjects&amp;day=&amp;starttime=&amp;sessioncode=BusinessObjects&amp;lastname=BusinessObjects&amp;track=&amp;theme=&amp;asugpresentationtype=Education+Session&amp;presentationcategoryparent=&amp;presentationcategory=&amp;location=&amp;demoabstract=&amp;companyinitial=&amp;exhibitorabstract=&amp;sapsessiontype=20,6,7&amp;caption=&amp;presentationtype=20,6,7&amp;num=130\" target=\"_blank\">Orlando<\/a>). There are suggested, customizable agendas in the online agenda builder:<\/p>\n<p><strong>Frankfurt<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0PRqM7mMgd4zPzCEayjhQD1uuKz6dIAagdGKwMPG%2bVx1qykuP9Vp5NCxGfWMJn2Y95EK5Zim6bhEg%3d%3d\">Business Intelligence<\/a> (I\u2019ll be attending as many of these sessions as I can)<\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0PRqM7mMgd4zLMMYMTBN9iDYuSqZ7xv%2bfBHXdtzgPdKbgqq49d2XX%2bGdmqMfVPUK9%2fcFY2s%2fOxckA%3d%3d\">Finance<\/a><\/li>\n<\/ul>\n<p><strong>Orlando<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouJ80Z%2baXF%2bYxVUbXW9gYlp5QU92Wf6zmXB5nce9Zc1wfglYqYzR29cdFWsuwL%2bqX8w%3d%3d\">Business Intelligence for Data Centric user<\/a><\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouHRedSMky5hdk%2fEgsS%2b1bJRfHOyLInOxmapmIg3nJbJqp%2b9GHHD0jql7QyTThbLO%2bg%3d%3d\">Business Intelligence for Managers\/Executives<\/a><\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouHEaj1Qwa2AsaDXKokD8gHfJJqCnvYEMijMUGLbD4lEw4m8dd6AXpqZut6r27Z5KSg%3d%3d\">Business Intelligence for SAP Users New to SAP BusinessObjects Portfolio<\/a><\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouDLiWsGDbessl%2bU4Ni5WatDxQoTpxpD7wxAoydsaWnA2INlRm8Um979HSyy8J4443w%3d%3d\">SAP BusinessObjects for New Customers<\/a><\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouJS8wf%2f3JM3EoS1ckx58Mt62Ud2%2fgXBChxtsLgXYAg5U%2bpNNvhb3TxfyJF3vLIgRgQ%3d%3d\">Finance \u2013 Compliance<\/a><\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouIVPHBtnkklUpicxEJIRIhPh0k2nHtQgSOS3mArFOoRJkF2P3FMSKG5ii0VGMwg%2fSA%3d%3d\">Financial Planning, Forecasting, and Profitability<\/a><\/li>\n<\/ul>\n<p>These agendas only scratch the surface of what is available, so I\u2019ve tried to group some of the key sessions by topic of interest below. Note that most presentations are a short-and-sweet 20 minutes long (which will be available online for viewing after the event), but are then followed by a separate interactive 20-minute discussion session in an adjoining room \u2013 make sure you remember to build that into your agenda if you\u2019re physically on site and interested in participating.<\/p>\n<h3>Understanding the product line<\/h3>\n<p>The SAP BusinessObjects suite of products helps close the loop between strategy and execution \u2013 here\u2019s a short video that gives an overview:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"690\" height=\"415\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/qI0b4YZBp4k&amp;hl=en_US&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Here are some of the key sessions for understanding what products are available, and how they fit in with your needs and technical landscapes:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17700&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">The SAP BusinessObjects Portfolio: Solutions from A to Z<\/a>. Long-time BusinessObjects employee <a href=\"http:\/\/twitter.com\/tawoo\" target=\"_blank\">Paul Clark<\/a> delivers his famous portfolio overview.<\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17701&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\">Choosing your BI Solution for your SAP NetWeaver BW Landscape<\/a> will take a look at the options you have as a customer, which deployed SAP NetWeaver BW as your data warehouse solution.<\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17702&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\">Pick the right SAP BusinessObjects BI Tool<\/a>. This session will explain how you can use your user requirements and match the SAP BusinessObjects BI portfolio to those requirements and select the right tool for the job. This session will be relevant independent of your underlying data sources.<\/li>\n<\/ul>\n<p>We\u2019re also working on a brand-new SAP Solution Advisor for BI tool. If you would like to provide feedback, please register for a <a href=\"https:\/\/www.surveymonkey.com\/s\/SS04\" target=\"_blank\">Test Drive<\/a> session.<\/p>\n<h3>Customer presentations<\/h3>\n<p>Hear how organizations like yours are using analytics and performance management to improve the way they do business. <strong>Note that this is only a small selection of the many sessions available. <\/strong>You can use the Advanced Search option to find customer sessions in your industry (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/search.epx\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/search.epx\">Orlando<\/a>)<\/p>\n<p><strong>Frankfurt:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=11748&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Unilever&#8217;s Workflow for Master Data<\/a><\/strong>: Unilever, a global consumer-goods company, is pioneering the use of SAP NetWeaver Business Process Management and SAP NetWeaver Master Data Management to create business processes that manage master data through creation and registration to establishment and enhancement. Learn about the strategy behind this initiative and the techniques involved in making it happen, moving from pilot implementation to global rollout.<\/li>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=11321&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Shell\u2019s SAP BusinessObjects Decision Dashboard Built On SAP NetWeaver Business Warehouse<\/a>: <\/strong>With Shell\u2019s Financial Mgt and Operational Reporting decision dashboard, 6500 managers in 23 countries are making better decisions. The dashboard delivers a standardized, organizationally aligned, and vertically integrated solution using SAP BusinessObjects WEBI and Xcelsius for the frontend, drawing data from an SAP Business Warehouse which consolidates the data from a completely heterogeneous system landscape. Learn how Shell is minimizing complexity and cost, reusing global processes and tools; and decommissioning standalone solutions with this groundbreaking management tool.<\/li>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12200&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">See, Think, and Act Clearly to Drive Performance in Upstream Operations<\/a><\/strong>. The primary success criteria for an upstream oil and gas enterprise is safe, efficient, effective, and responsive production of hydrocarbons. See how companies can manage the performance of their operations, while simultaneously balancing safety, production, and cost objectives and constraints across their asset operations. Discover the new capabilities SAP is delivering for upstream operations performance management<\/li>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12091&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">PANEL: Managing Information for the Enterprise: Insights and Actions for Executives.<\/a> <\/strong>Information is a valuable corporate asset, yet less than half of companies have effective business intelligence and enterprise information management strategies. Listen to a panel of successful organizations using information for competitive advantage to deliver better business insights, improve efficiency, and ensure compliance mandates.\u00a0 (Along with representatives from Shell, Unilever, and Harrods, this session will feature SAP\u2019s CIO, <a href=\"http:\/\/twitter.com\/sapcio\" target=\"_blank\">Oliver Bussmann<\/a>, SAP\u2019s own CIO, talking about how we implement BusinessObjects at SAP)<\/li>\n<li><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12193&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Clarity at Consol Glass.<\/a> Glass containers use colors, such as amber, to protect content. But, to see the liquid with clarity, it must be poured into colorless glass. See how Consol Glass is seeing with clarity by pouring its business intelligence content into SAP BusinessObjects Explorer, uncovering never-before-seen insights.<\/li>\n<li>\u2026and many others<\/li>\n<\/ul>\n<p><strong>Orlando:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12197&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Why public service programs need good data?<\/a>. <\/strong>A major challenge with CRM projects is managing data-quality and integrating all business-partner information. Learn how Florida Department of Revenue (FDOR) uses SAP BusinessObjects Data Services to integrate, cleanse, and standardize their customer data and data from external agencies.\u00a0 For FDOR it is more than just managing data quality, it is about ensuring that bad data doesn\u2019t impact the public citizens and participants of the various public service programs. This session will demonstrate how SAP BusinessObjects Data Services and BI\/BW in CRM projects has replaced FDOR\u2019s complex ABAP routines, and transformed FDOR data into a trustworthy corporate asset.<\/li>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12057&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Harnessing the Power of SAP BusinessObjects BI Solutions<\/a>. <\/strong>Discover how Newell Rubbermaid leverages SAP BusinessObjects BI solutions to make faster, more informed, and accurate business decisions. By combining the SAP NetWeaver Business Warehouse Accelerator (BWA) with SAP BusinessObjects BI software, Newell has achieved usability, speed, and scalability targets to fully leverage investment in SAP BusinessObjects BI solutions \u2013 including SAP Objects Explorer Accelerated, Mobile, Web Intelligence, and Xcelsius.<\/li>\n<li><strong><a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=10312&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Kraft Foods Finds A Single Source of Truth<\/a>. <\/strong>Learn how Kraft Foods established an award-winning global data governance model by adopting SAP NetWeaver as the backbone of its enterprise information management and business transformation strategy. In less than nine months, Kraft deployed SAP NetWeaver Master Data Management to integrate and consolidate data from SAP and non-SAP legacy systems for its North American roll-out of SAP ERP.<\/li>\n<li>\u2026and many others<\/li>\n<\/ul>\n<h3>Key BI technology trends covered at SAPPHIRE NOW<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px;\" src=\"http:\/\/t0.gstatic.com\/images?q=tbn:vFyMIpXiq4oPFM:http:\/\/www.sahasedsiri.com\/shs\/images\/pic_shs\/web_intelligence.jpg\" alt=\"\" width=\"100\" height=\"80\" align=\"left\" \/><strong>Core Business Intelligence.<\/strong> There are some great sessions on business intelligence deployment including <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17788&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Best practices for deploying Web Intelligence to Business Users<\/a>, Walt Disney Parks on <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17743&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">From Excel to SAP BusinessObjects: An Income Statement Story<\/a>, and <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17777&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">SAP BusinessObjects Web Intelligence XI 3.1 &#8211; Bring it On!<\/a><\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/financials_thumb121.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"financials_thumb12\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/financials_thumb12_thumb.jpg?resize=100%2C66&#038;ssl=1\" border=\"0\" alt=\"financials_thumb12\" width=\"100\" height=\"66\" align=\"left\" \/><\/a> Finance, Performance Management, and GRC. <\/strong>There are suggested session agendas available for anybody interested in finance (see above). If you\u2019d like a high-level overview, there\u2019s a session on the latest advances and future directions of SAP solutions for financials; enterprise performance management; and governance, risk, and compliance (GRC) (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12218&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=11218&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>)<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/inmemory_thumb121.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"inmemory_thumb12\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/inmemory_thumb12_thumb.jpg?resize=100%2C75&#038;ssl=1\" border=\"0\" alt=\"inmemory_thumb12\" width=\"100\" height=\"75\" align=\"left\" \/><\/a> In-Memory<\/strong> <strong>Analytics<\/strong>. The lower costs of in-memory processing is making huge changes in how we can deal with information. Keynotes (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12947&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12944&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>) and track sessions (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12078&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17741&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>) will cover how this new technology is resetting the bar on what\u2019s possible with analytics, and introduce you to SAP\u2019s products in this area, including <a href=\"http:\/\/www.sap.com\/solutions\/sapbusinessobjects\/large\/business-intelligence\/search-navigation\/explorer\/explorer-accelerated\/index.epx\" target=\"_blank\">BusinessObjects Explorer Accelerated<\/a>. There\u2019s also <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=11973&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">a panel session with customers discussion how they are using this solution in their businesses<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/ondemand_thumb821.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"ondemand_thumb82\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/ondemand_thumb82_thumb.jpg?resize=100%2C75&#038;ssl=1\" border=\"0\" alt=\"ondemand_thumb82\" width=\"100\" height=\"75\" align=\"left\" \/><\/a> On-Demand<\/strong> <strong>Business Intelligence.<\/strong> There will be a dedicated on-demand area in the innovation campus, featuring SAP\u2019s <a href=\"http:\/\/www.ondemand.com\/\" target=\"_blank\">on-demand BI solutions<\/a>, and you can sign up for <a href=\"https:\/\/bi.ondemand.com\/user_registrations\/new\" target=\"_blank\">a free account<\/a> that lets you update and analyze information online, or access it via mobile devices. Get an overview of our <a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12185&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">BI OnDemand future directions<\/a>, find out how Enterprise 2.0 platform vendor <a href=\"http:\/\/www.jivesoftware.com\/\" target=\"_blank\">Jive<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=11532&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">uses our on-demand BI analytics<\/a> to power their <a href=\"https:\/\/timoelliott.com\/blog\/2010\/03\/jive-analytics-embeds-sap-businessobjects-ondemand.html\" target=\"_blank\">analytics module<\/a>, and take part in microforums where you can give your input into SAP\u2019s strategy (Orlando <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12441&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Session 1<\/a>, <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12540&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Session 2<\/a>). We also \u201cdrink our own champagne\u201d and there\u2019s a session <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17791&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">that covers how SAP itself uses BI OnDemand<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/collaboration_thumb121.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"collaboration_thumb12\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/collaboration_thumb12_thumb.jpg?resize=100%2C76&#038;ssl=1\" border=\"0\" alt=\"collaboration_thumb12\" width=\"100\" height=\"76\" align=\"left\" \/><\/a> Collaborative Decision-Making and Social Analytics. <\/strong>The <a href=\"https:\/\/timoelliott.com\/blog\/2010\/03\/introducing-sap-streamwork-new-decision-collaboration\/\" target=\"_blank\">brand-new<\/a> SAP <a href=\"http:\/\/sapstreamwork.com\" target=\"_blank\">StreamWork<\/a> collaborative decision-making product will be featured in the innovation campus, and covered in sessions in <a href=\"Attend the case for collaborative decision-making session\" target=\"_blank\">Frankfurt<\/a> and Orlando ( <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17889&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Session 1<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12000&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Session 2<\/a>). But nothing is as good as trying it out yourself, so sign up for the <a href=\"https:\/\/streamwork.com\/user_registrations\/new\" target=\"_blank\">free edition<\/a> (you can use the same login as for BI OnDemand) and give us feedback in the microforum sessions (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/simplesearch.epx?page=&amp;contenttype=all&amp;currenttype=sessions&amp;query=streamwork\" target=\"_blank\">Frankfurt<\/a>, <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessionsearch.epx?page=&amp;contenttype=session&amp;eventtype=1&amp;industry=&amp;solution=&amp;service=&amp;technology=&amp;jobrole=&amp;experiencelevel=&amp;hottopic=&amp;title=collaborative&amp;abstract=collaborative&amp;day=&amp;starttime=&amp;sessioncode=collaborative&amp;lastname=collaborative&amp;track=&amp;theme=&amp;asugpresentationtype=&amp;presentationcategoryparent=&amp;presentationcategory=&amp;location=&amp;demoabstract=&amp;companyinitial=&amp;exhibitorabstract=&amp;sapsessiontype=5,6,7&amp;caption=&amp;presentationtype=5,6,7\" target=\"_blank\">Orlando<\/a>). In addition, the <a href=\"https:\/\/timoelliott.com\/blog\/2010\/02\/sap-businessobjects-social-intelligence-prototype-v2-launches.html\" target=\"_blank\">SAP Social Network Analyzer prototype<\/a> will be featured in the demo area of the innovation campus.<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/operations_thumb121.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"operations_thumb12\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/operations_thumb12_thumb.jpg?resize=100%2C61&#038;ssl=1\" border=\"0\" alt=\"operations_thumb12\" width=\"100\" height=\"61\" align=\"left\" \/><\/a> Operational BI. <\/strong>You\u2019ll see BusinessObjects reports and dashboards embedded in SAP applications throughout the show and there\u2019s a dedicated session, \u201cOperational BI: Expanding the SAP Technology Platform\u201d in the Innovation Campus to show how businesses can gain real-time visibility into a company&#8217;s operations (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12081&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=11534&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>)<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/sustainability_thumb121.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"sustainability_thumb12\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/sustainability_thumb12_thumb.jpg?resize=100%2C78&#038;ssl=1\" border=\"0\" alt=\"sustainability_thumb12\" width=\"100\" height=\"78\" align=\"left\" \/><\/a> Sustainability Performance Management and Measuring Your Carbon Footprint. <\/strong>Sustainability is a major theme for SAP, and there are over 100 sessions that touch on the subject at SAPPHIRE NOW (full lists: <a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/simplesearch.epx?page=1&amp;contenttype=all&amp;currenttype=sessions&amp;query=sustainability&amp;num=30\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/simplesearch.epx?page=1&amp;contenttype=all&amp;currenttype=sessions&amp;query=sustainability&amp;num=100\" target=\"_blank\">Orlando<\/a>). There\u2019s a dedicated sustainability area and sessions in the innovation campus featuring the <a href=\"http:\/\/www.sap.com\/usa\/solutions\/executiveview\/sustainability\/sustainability-performance\/index.epx\" target=\"_blank\">SAP Sustainability Performance Management<\/a> product launched last year that helps customers drive achievement of sustainability objectives through target setting, measuring progress, and monitoring achievement ( <a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=11323&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=10624&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>). There are also sessions covering the <a href=\"http:\/\/www.sap.com\/solutions\/sustainability\/offerings\/carbon-impact\/index.epx\" target=\"_blank\">SAP Carbon Impact<\/a> product that helps you accurately measure and report your enterprise carbon footprint (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=11336&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17984&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>)<\/p>\n<p><strong><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/mobile_thumb321.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display: inline; margin: 0px 10px 0px 0px; border: 0px;\" title=\"mobile_thumb32\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2010\/05\/mobile_thumb32_thumb.jpg?resize=100%2C69&#038;ssl=1\" border=\"0\" alt=\"mobile_thumb32\" width=\"100\" height=\"69\" align=\"left\" \/><\/a> Mobile BI.<\/strong> Mobility will be a key theme of the conference. Help us drive strategy by attending a mobility microforum (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/sessiondetails.epx?sessionid=12723&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=12037&amp;agendaitemtype=1&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">Orlando<\/a>). Find out how Dow Corning has <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17820&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">delivered mobile BI to its employees<\/a> with <a href=\"https:\/\/timoelliott.com\/blog\/2009\/12\/sap-businessobjects-explorer-for-iphone-now-available-on-apple-appstore.html\" target=\"_blank\">SAP BusinessObjects Explorer for iPhone and iPad<\/a> and <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/sessiondetails.epx?sessionid=17820&amp;agendaitemtype=2&amp;keynotes=false&amp;mode=standalone\" target=\"_blank\">RoamBI<\/a>. Check out <a href=\"http:\/\/www.sap.com\/solutions\/sapbusinessobjects\/business-intelligence\/information-infrastructure\/enterprise\/mobile\/index.epx\" target=\"_blank\">BusinessObjects Mobile<\/a>, and try out the products yourself in the mobility area of the innovation campus (and you might even get a sneak peek at a bit of \u201c<a href=\"https:\/\/timoelliott.com\/blog\/2010\/02\/sap-augmented-corporate-reality-proof-of-concept\/\" target=\"_blank\">augmented corporate reality<\/a>\u201d)<\/p>\n<h3>Exhibition hall<\/h3>\n<p>If you\u2019re going to be at one of the physical locations, make sure you find the time to visit the exhibition booths for lots of other BI \/ Analytic products and services from SAP Partners (<a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/exhibitorsearch.epx\" target=\"_blank\">Frankfurt<\/a> <a href=\"http:\/\/www.agendasap.com\/agenda\/usa2010\/exhibitorsearch.epx\" target=\"_blank\">Orlando<\/a>)<\/p>\n<p><a href=\"http:\/\/www.agendasap.com\/agenda\/emea2010\/exhibitorsearch.epx?page=1&amp;num=100\"><\/a><\/p>\n<h3>Other resources<\/h3>\n<p>During the show, I\u2019ll be one of the people tweeting out from the <a href=\"http:\/\/twitter.com\/businessobjects\" target=\"_blank\">BusinessObjects twitter account<\/a>, and you should follow me directly at <a href=\"http:\/\/twitter.com\/timoelliott\">http:\/\/twitter.com\/timoelliott<\/a>.<\/p>\n<p>So there you have it: more information than you can possibly process, just like the whole reason for BI in the first place.<\/p>\n<p><a href=\"http:\/\/www.agendasap.com\/agenda\/ab\/agendaemail.epx?id=N6gtj1PIT0OcRoTSHhZouDLiWsGDbessl%2bU4Ni5WatDxQoTpxpD7wxAoydsaWnA2INlRm8Um979HSyy8J4443w%3d%3d\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if BusinessObjects is your only SAP product, there\u2019s going to be plenty of material that will interest you at the SAP SAPPHIRE NOW events (held simultaneously in Frankfurt and Orlando, May 17-19th), and there\u2019s still time to register.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[160,198,204,213,285,807,911,939,942],"class_list":["post-12122","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bi","tag-business-analytics","tag-business-intelligence","tag-businessobjects","tag-conference","tag-performance-management","tag-sap","tag-sapphire","tag-sapphirenow"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-39w","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12122"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12122\/revisions"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}