![\"walkers-banner\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/06\/walkers-banner.jpg?resize=690%2C310&ssl=1\" "\\"walkers-banner\\"")
<\/p>\n<\/p>\n
I\u2019ll confess upfront that I\u2019ve always been slightly dubious about the assertion that \u201csustainability is about making money<\/a>\u201d. After all, if it\u2019s about making money, it\u2019s something that companies should be doing anyway \u2013 it\u2019s only when there\u2019s a tradeoff<\/em> between sustainability and money that there\u2019s room for interesting debate about to what extent it should be one of the goals of the organization<\/a>.<\/p>\n However, as Diversey\u2019s CEO Curt Johnson<\/a> points out:<\/p>\n \u201cCO2<\/sub> is waste, so if you minimize CO2<\/sub>, you minimize waste and you maximize efficiency and increase profits\u201d<\/p><\/blockquote>\n It turns out that putting in the effort to calculate the carbon footprint of the entire supply chain, from raw products to final consumption, is a great opportunity to identify savings that might previously have been missed by more step-by-step, siloed efficiency efforts.<\/p>\n Walkers Crisps is a great example of this. The company sells potato chips, or \u201cthe UK\u2019s favorite crisps\u201d as they are known locally, and is part of Frito-Lay, which is in turn a division of PepsiCo.\u00a0In 2007, Walkers became the first company in the world to display a carbon reduction logo on their product<\/a>, and discovered considerable savings in the process. From The Economist<\/a>:<\/p>\n \u201cThe process of calculating the carbon footprint for Walkers crisps revealed an unexpected opportunity to save energy. It turned out that because Walkers was buying its potatoes by gross weight, farmers were keeping their potatoes in humidified sheds to increase the water content. Walkers then had to fry the sliced potatoes for longer to drive out the extra moisture. By switching to buying potatoes by dry weight, Walkers could reduce frying time by 10% and farmers could avoid the cost of humidification. Both measures saved money and energy and reduced the carbon footprint of the final product.\u201d<\/p><\/blockquote>\n The report doesn\u2019t mention what products and procedures were used to do the carbon footprint analysis, but \u201cBusiness Objects is the key database for Walkers<\/a>\u201d for reporting, according to the PepsiCo UK web site. You can read more about the carbon footprint of a packet of cheese & onion crisps on their web site<\/a>.<\/p>\n Viewed in this way, calculating the carbon footprint of your products is \u201cjust\u201d another form of efficiency analytics. If you\u2019re interested in doing this for your organization, you can read more about the business case for sustainability<\/a>, SAP products that can help you calculate your carbon footprint<\/a> and view SAP\u2019s own Sustainability Report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Carbon footprint calculations are really just another form of efficiency analysis. Walkers Crisps saved money and energy by looking at the carbon footprint of their products. Maybe you can, too?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[96,206,213,222,223,305,505,804,911,1039,1131,1132],"class_list":["post-12211","post","type-post","status-publish","format-standard","hentry","category-best-practice","tag-analysis","tag-business-objects","tag-businessobjects","tag-carbon-footprint","tag-carbon-impact","tag-csr","tag-frito-lay","tag-pepsico","tag-sap","tag-sustainability","tag-walkers","tag-walkers-crisps"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3aX","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12211"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12211\/revisions"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}