![\"affecto_oslo_banner\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/affecto_oslo_banner.jpg?resize=690%2C310&ssl=1\" "\\"affecto_oslo_banner\\"")
<\/p>\n<\/p>\n
I attended the Affecto Corporate IQ 2011 event<\/a> this morning, in Oslo, Norway, in the Thon Hotel overlooking the spectacular Opera House.\u00a0The theme of the conference was \u201cRevolution\u201d, and was kicked off by H\u00e5vard Ellefsen<\/a>, the CEO of Affecto in Norway.<\/p>\n I gave the opening keynote, on the “Big Leap Forward”.<\/p>\n During the rest of the morning, there were various track sessions on the \u201cBI of the future\u201d:<\/p>\n After lunch,\u00a0Dan Sommer<\/a> of Gartner gave a great keynote on \u201cThe Information Rush: BI Market Trends and Dynamics\u201d. Here are some of the most interesting points:<\/p>\n Changes in CIO Budgets over the previous year, 1998 to 2010 (worldwide and by %)<\/p>\n BI ranking in priorities for the Nordic countries: #4, after cloud computing, mobile technologies, and virtualization.<\/p>\n Over time, people are moving from \u201csystems of record\u201d to \u201csystems of differentiation\u201d to \u201csystems of innovation\u201d \u2013 and you need all three.<\/p>\n There\u2019s a near term shift to \u201cstack buying\u201d \u2013 here are the vendor market shares worldwide in 2010, with the four \u201cstack\u201d vendors in red:<\/p>\n And these vendors benefit from the trend towards standardization — 76% of SAP customers it to be their BI standard \u2013 higher than Oracle at 75% and IBM at 72%.<\/p>\n Second big trend is the shift towards business-focused buying, and the rise of \u201cdata discovery\u201d solutions, and a shift away from reporting, to dashboards, etc.<\/p>\n Third trend \u2013 shift towards increased amount of users. \u201cOf the total potential users who could use BI in your organization, a[proximately what percentage is currently using BI?\u201d<\/p>\n The most successful BI initiative in organizations was to make more data available to more users:<\/p>\n Summary: by 2014:<\/p>\n Beyond 2014: Hype Cycle:<\/p>\n Cloud BI \u2013 lots of hype, but a small footprint today.\u00a0 New social BI provides a step towards \u201cDecision Support 2.0\u201d. Mobile: \u201cBy 2013, 33% of BI functionality will be consumed via handheld devices\u201d.<\/p>\n There was a panel session with myself, Dan Sommer, Jonas Lie-Nielsen<\/a> of the Norwegian Post, Anita Steine<\/a>\u00a0 of Canal Digital and\u00a0 Eldar Sveinung<\/a>\u00a0 of Mills.<\/p>\n What\u2019s the single most important issue that should guide your BI investment? Why? <\/strong><\/p>\n I said something along the lines of \u201cinvestment in people is the biggest opportunity in BI\u201d. When BI projects fail, it\u2019s because of people, process, and culture \u2013 not technology. So are you spending 90% of your time on those issues? Dan mentioned that it was simply imperative to invest in BI to avoid the fate of companies like Blockbuster.<\/p>\n What\u2019s the biggest shift that will change the business? <\/strong><\/p>\n I cited the new opportunities brought by in-memory, column stores, etc, to provide information more flexibly.<\/p>\n Why do we want CEO attention in BI decisions? Isn\u2019t this a tech matter after all?<\/strong><\/p>\n My take: pretend you\u2019re the CEO, and you\u2019re the one with the responsibility to do the best thing for the business with the information resources you have. Go interview people on what they\u2019re really doing with information today. You\u2019ll have a much better view of what the business needs, and you\u2019re likely to find (big) opportunities to improve things \u2013which you can then take to the CEO for her support\u2026<\/p>\n Ease of Use vs functionality.<\/strong><\/p>\n My take: one thing you can do right now is roll out a simplified version of your current environment, to ALL your users. You can never overestimate the sophistication of your business people\u2019s needs. Follow in Apple\u2019s footsteps by saying \u201cno\u201d to new functionality until it\u2019s been widely adopted.<\/p>\n The final session of the day was a presentation by popular journalist and social-media \u201csuperhero\u201d<\/a> Elin \u00d8rjas\u00e6ter<\/a>, called \u201cCan we learn something from Neanderthals?<\/a>“.\u00a0 Unfortunately, it was in Norwegian so I couldn\u2019t follow it, but I sensed there was a bit of a disconnect between the message and the audience\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" I attended the Affecto Corporate IQ 2011 event this morning, in Oslo, Norway — here are my notes and resources from the event. <\/p>\n","protected":false},"author":2,"featured_media":3410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[29,80,100,160,198,204,294,521,911],"class_list":["post-12219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ciq","tag-affecto","tag-analytics","tag-bi","tag-business-analytics","tag-business-intelligence","tag-corporate-iq","tag-gartner","tag-sap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/affecto_oslo_banner.jpg?fit=690%2C310&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3b5","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12219"}],"version-history":[{"count":1,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12219\/revisions"}],"predecessor-version":[{"id":20617,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12219\/revisions\/20617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/3410"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Havard_Ellefsen_Affecto\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/Havard_Ellefsen_Affecto.jpg?resize=690%2C337&ssl=1\" "\\"Havard_Ellefsen_Affecto\\"")
<\/p>\nMorning Keynote<\/h3>\n
\n
Gartner Keynote<\/h3>\n
![\"cio_spending\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/cio_spending.jpg?resize=690%2C440&ssl=1\" "\\"cio_spending\\"")
<\/p>\n![\"cio_technnology_priorities_nordics\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/cio_technnology_priorities_nordics.jpg?resize=690%2C424&ssl=1\" "\\"cio_technnology_priorities_nordics\\"")
<\/p>\n![\"bi_market_shares\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/bi_market_shares.jpg?resize=690%2C491&ssl=1\" "\\"bi_market_shares\\"")
<\/p>\n![\"stack_vendors_standardization\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/stack_vendors_standardization.jpg?resize=690%2C402&ssl=1\" "\\"stack_vendors_standardization\\"")
<\/p>\n![\"shift_in_use\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/shift_in_use.jpg?resize=578%2C590&ssl=1\" "\\"shift_in_use\\"")
<\/p>\n\n
![\"most_successful_bi\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/most_successful_bi.jpg?resize=690%2C399&ssl=1\" "\\"most_successful_bi\\"")
<\/p>\n\n
![\"bi_hype_cycle\"](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2011\/09\/bi_hype_cycle.jpg?resize=690%2C448&ssl=1\" "\\"bi_hype_cycle\\"")
<\/p>\nPanel Session<\/h3>\n
What Can We Learn From Neanderthals?<\/h3>\n