{"id":12243,"date":"2012-02-26T13:48:42","date_gmt":"2012-02-26T12:48:42","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=3821"},"modified":"2012-02-26T13:48:42","modified_gmt":"2012-02-26T12:48:42","slug":"analytics-devices-toothbrush","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2012\/02\/analytics-devices-toothbrush.html","title":{"rendered":"Just Add Analytics &#8211; Even to Toothbrushes"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-style: initial; border-color: initial; border-image: initial; border-width: 0px;\" title=\"Toothbrush Analytics\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2012\/02\/toothbrush-analytics-banner.jpg?resize=690%2C310&#038;ssl=1\" alt=\"Toothbrush Analytics\" width=\"690\" height=\"310\" border=\"0\" \/><\/p>\n<p>I recently saw a presentation mentioning that there \u201care more mobile phones than toothbrushes in the world\u201d, and according to <a href=\"http:\/\/60secondmarketer.com\/blog\/2011\/10\/18\/more-mobile-phones-than-toothbrushes\/\" target=\"_blank\">some research<\/a> by the <a href=\"http:\/\/60secondmarketer.com\" target=\"_blank\">60 second marketer<\/a>, it seems that in all likelihood, this is absolutely true:<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Mobile phone users vs. toothbrush users\" src=\"https:\/\/i0.wp.com\/60secondmarketer.com\/blog\/wp-content\/uploads\/2011\/10\/MobileVsToothbrushes.0013.jpg?resize=365%2C285\" alt=\"Mobile phone users vs. toothbrush users\" width=\"365\" height=\"285\" \/><\/p>\n<p>My next thought was \u201cwhy not combine the two?!\u201d. Here\u2019s my quick mockup of an iPhone case of the future:<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-style: initial; border-color: initial; border-image: initial; border-width: 0px;\" title=\"iPhone case with toothbrush\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2012\/02\/ibrush-my-teeth-toothbrush-plus-iphone.jpg?resize=430%2C640&#038;ssl=1\" alt=\"iPhone case with toothbrush\" width=\"430\" height=\"640\" border=\"0\" \/><\/p>\n<p>But as usual, truth is stranger than fiction. Just when you think you\u2019ve seen every use of analytics possible, along comes a real \u201ciPhone toothbrush\u201d. The <a href=\"http:\/\/beamtoothbrush.com\/\" target=\"_blank\">Beam Toothbrush<\/a> is a bluetooth-enabled toothbrush and associated iphone application:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-style: initial; border-color: initial; border-image: initial; border-width: 0px;\" title=\"beam toothbrush\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2012\/02\/beam-toothbrush.jpg?resize=640%2C267&#038;ssl=1\" alt=\"beam toothbrush\" width=\"640\" height=\"267\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/beamtoothbrush.com\/images\/brush\/image2.jpg?resize=690%2C252\" alt=\"Image 2\" width=\"690\" height=\"252\" \/><\/p>\n<p>It provides detailed analytics, recording how long each person brushes their teeth:<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" title=\"toothbrush analytics\" src=\"https:\/\/i0.wp.com\/beamtoothbrush.com\/images\/app\/brush%20history.jpg?resize=400%2C240\" alt=\"tooth brushing history\" width=\"400\" height=\"240\" \/><\/p>\n<p>And like any good performance management tool, it uses <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gamification\" target=\"_blank\">gamification<\/a> techniques to encourage the right behavior\u2026<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/beamtoothbrush.com\/images\/app\/brushing%20timer.jpg\" alt=\"tooth brushing timer\" \/>\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/beamtoothbrush.com\/images\/app\/brushing%20goals.jpg\" alt=\"tooth brushing goals\" \/><\/p>\n<p>It seems as if analytics is being embedded in every device possible, such as the new <a href=\"http:\/\/www.nike.com\/plus\/products\/basketball\/\" target=\"_blank\">Nike Hyperdunk+ basketball shoes<\/a> and associated application:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;\" title=\"nike hyperdunk plus\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2012\/02\/nike-hyperdunk-plus.jpg?resize=678%2C273&#038;ssl=1\" alt=\"nike hyperdunk plus\" width=\"678\" height=\"273\" border=\"0\" \/><\/p>\n<p>Anybody else have any favorite examples of how analytics are taking over the world of consumer products?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analytics are being embedded into the product experience everywhere you look &#8212; even for toothbrushes!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[100,160,198,204,507,636,1075],"class_list":["post-12243","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-analytics","tag-bi","tag-business-analytics","tag-business-intelligence","tag-fun","tag-iphone","tag-toothbrushes"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3bt","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12243"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12243\/revisions"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}