![\"sapphire](\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2012\/10\/sapphire-now-and-businessobjects.jpg?resize=690%2C310&ssl=1\" "\\"sapphire")
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It\u2019s now been more than five years since the acquisition of Business Objects by SAP was announced<\/a>, but I still get the impression that some BusinessObjects customers are reluctant to come to SAPPHIRENOW and SAPTechEd because they think it\u2019s all about ERP applications.<\/p>\n Nothing could be further from the truth. As SAP CMO Jonathan Becher pointed out recently<\/a>, back-office ERP now makes up less than a third of SAP\u2019s revenue, and SAP has been experiencing triple-digit growth in analytics, mobile, cloud, and database technology.<\/p>\n I\u2019ve been to a lot of BusinessObjects user conferences over the last twenty years, and I very much enjoyed the latest SAP BusinessObjects User Conference<\/a> (SBOUC) in Orlando. But if you\u2019re not even considering attending the next SAPPHIRENOW or SAP TechEd in your region, I think you\u2019re missing out \u2013 and we\u2019re missing out by not having you there!<\/p>\n As a proud European, I\u2019d particularly encourage you to come to SAPPHIRENOW and SAPTechEd in Madrid<\/a>, November 13-16th. Here are some of the key reasons I think it would be worth your while:<\/p>\n Analytics in your industry and line of business<\/strong>. Unlike most national user conferences, SAPPHIRENOW Madrid brings together experts from all the industries and lines of business that SAP covers. Click the \u201csample agendas\u201d tab on this page<\/a> to see what kinds of analytics, database, and in-memory sessions you might be interested in.<\/p>\n Understand the bigger picture<\/strong>. According to Gartner, the number one technology priority for CIOs in 2012 is analytics, but that it\u2019s only part of what they call the \u201cnexus of forces<\/a>\u201d, which also including mobile, cloud and collaboration. If you really want to understand the next generation of analytics, Madrid is a great place to find out. Hang out with deep database and mobility experts from Sybase, or cloud and collaboration experts from SuccessFactors.<\/p>\n Deep technology workshops. <\/strong>I know from the user conference feedback forms that there\u2019s a near-insatiable desire for ever more deep technology information about the BusinessObjects tools. SAP TechEd delivers, with not just presentations, but also workshop and interactive sessions<\/a> by and for experts. Bonus: unlike in the US, you don\u2019t have to choose between business and technical sessions \u2013 your SAP TechEd registration covers all SAPPHIRENOW content, too. Finally, if you enjoyed the Developer Wars<\/a> session at SBOUC you\u2019ll love SAP InnoJam and DemoJam<\/a>!<\/p>\n European-wide view<\/strong>. Meet and talk to your analytics peers across Europe. In my experience, BusinessObjects customers across Europe have a lot in common (similar business cultures, regulatory frameworks, etc.) \u2013 but that they don\u2019t always have much visibility on what\u2019s going on just the other side of the border. This is your opportunity to find out what your counterparts are doing, and bring back best practice.<\/p>\n And two more bonus reasons:<\/p>\n It\u2019s Madrid!<\/strong> OK, so it\u2019s November, but we can still expect better weather than most of Europe (average highs of 15\u00b0C) and it\u2019s la buena vida! Tapas, Sangria, Rioja\u2026<\/p>\n OswaldXXX says so<\/a>:<\/strong> \u201cFor the record, I’d like to see #SBOUC<\/a> and @sapteched<\/a> *much* closer together\u201d \u2013 Jamie Oswald<\/a>, Senior BI analyst, Arch Coal and BusinessObjects evangelist.<\/p>\n No ABAP<\/strong>. I\u2019ve been going to SAPPHIRENOW for years now, and I still only have the vaguest notion of what ABAP is. Don\u2019t be afraid!<\/p>\n I hope to see you there (hasta pronto!)<\/p>\n","protected":false},"excerpt":{"rendered":" Are you a BusinessObjects user? Think SAPPHIRENOW and SAP TechEd is only about ERP? 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