{"id":12318,"date":"2013-04-25T20:15:18","date_gmt":"2013-04-25T19:15:18","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=4929"},"modified":"2013-04-25T20:15:18","modified_gmt":"2013-04-25T19:15:18","slug":"what-is-the-roi-of-ignorance","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2013\/04\/what-is-the-roi-of-ignorance.html","title":{"rendered":"What is The ROI of Ignorance?"},"content":{"rendered":"<p>It&#8217;s easy to say &#8220;you shouldn&#8217;t do a business intelligence project without an ROI case.&#8221;<\/p>\n<p>It is possible to build BI ROI cases (typically involving estimates of percentage improvements in part of a business process thanks to better information). But (beyond simple efficiency savings) they will always involve a\u00a0certain leap of faith &#8212;\u00a0because you don&#8217;t know what you don&#8217;t yet\u00a0know.<\/p>\n<p>But choosing not to know what is going on is a leap of faith, too &#8212; that can have much greater costs&#8230;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2013\/04\/whats-the-roi-of-ignorance.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4931\" alt=\"what's-the-roi-of-ignorance\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2013\/04\/whats-the-roi-of-ignorance.jpg?resize=690%2C1372&#038;ssl=1\" width=\"690\" height=\"1372\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BI can be a leap of faith. But ignorance can be much worse. <\/p>\n","protected":false},"author":2,"featured_media":4931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[100,160,204,226,579,591,894],"class_list":["post-12318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cartoons","tag-analytics","tag-bi","tag-business-intelligence","tag-cartoon","tag-humor","tag-ignorance","tag-roi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2013\/04\/whats-the-roi-of-ignorance-1.jpg?fit=690%2C1372&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3cG","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12318"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/4931"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}