{"id":12345,"date":"2013-07-31T08:52:51","date_gmt":"2013-07-31T07:52:51","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=5582"},"modified":"2013-07-31T08:52:51","modified_gmt":"2013-07-31T07:52:51","slug":"targeting-people-who-suck-at-data-analysis","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2013\/07\/targeting-people-who-suck-at-data-analysis.html","title":{"rendered":"Targeting People Who Suck At Data Analysis"},"content":{"rendered":"<p>As somebody who has spent the last few decades urging people to do better data analysis, I despair each time I see people fall for appalling misinformation. <\/p>\n<p>For example, those \u201cone weird trick\u201d ads? They\u2019re basically designed on the same principles as the Nigerian scam emails: they\u2019re <em><a href=\"http:\/\/www.slate.com\/articles\/business\/moneybox\/2013\/07\/how_one_weird_trick_conquered_the_internet_what_happens_when_you_click_on.html\" target=\"_blank\">deliberately bad<\/a><\/em>. <\/p>\n<p>The idea is that if you\u2019re a normal, skeptical human being, they don\u2019t want anything to do with you. They only want the suckers that continue despite the stupid claims, the spelling mistakes, and the ugly graphics. If you sit through all that, you\u2019re clearly ripe for plucking. <\/p>\n<p>Can\u2019t somebody invent a service to help these people? Maybe we could do some ads:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px\" title=\"one weird trick\" border=\"0\" alt=\"one weird trick\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2013\/07\/one-weird-trick.jpg?resize=690%2C317&#038;ssl=1\" width=\"690\" height=\"317\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As somebody who has spent the last few decades urging people to do better data analysis, I despair each time I see people fall for appalling misinformation. For example, those \u201cone weird trick\u201d ads? They\u2019re basically designed on the same principles as the Nigerian scam emails: they\u2019re deliberately bad. The idea is that if you\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20,14],"tags":[78,96,591],"class_list":["post-12345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-briefs","category-thoughts","tag-ads","tag-analysis","tag-ignorance"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2013\/07\/one-weird-trick-1.jpg?fit=690%2C317&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3d7","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12345"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/5581"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}