{"id":12453,"date":"2015-01-08T14:44:31","date_gmt":"2015-01-08T13:44:31","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=7023"},"modified":"2015-01-08T14:44:31","modified_gmt":"2015-01-08T13:44:31","slug":"vodafone-netherlands-new-products-made-simple","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2015\/01\/vodafone-netherlands-new-products-made-simple.html","title":{"rendered":"Vodafone Netherlands: New Products Made Simple"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7024\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2015\/01\/vodafone-ski-2.jpg?resize=608%2C334&#038;ssl=1\" alt=\"vodafone ski\" width=\"608\" height=\"334\" \/><br \/>\nVodafone Netherlands has more than 5 million customers. Like most telecommunications companies, they use big data analytics to optimize their marketing spend and customer satisfaction \u2014 for example, to make sure that customers aren\u2019t being over-contacted, and only receive offers that are actually relevant to them.<\/p>\n<p>They also use analytics for customer churn, predicting when customers might leave, and for upsell campaigns, making sure customers are aware of new products and services.<\/p>\n<p>But they also use predictive analytics\u00a0to innovate and identify\u00a0new product opportunities.<\/p>\n<p>For example, The Netherlands is one of the flattest countries in the world, so people who like to ski have to go abroad \u2014 and often turn off their phones during their holiday to save on roaming charges.<\/p>\n<p>Using predictive analytics, Vodafone was able to model the right customers for a new product that gave discounted roaming rates for the ski season. The result was more customers kept their phones on, and it was a win-win for both them and for Vodafone.<\/p>\n<p>What\u2019s new is that they were\u00a0able to create the\u00a0models much quicker and more easily than in the past without needing a team of expert statisticians \u2014 they say that with previous manual tools, it would have taken weeks to create the spending models, with the risk of missing the ski season entirely.<\/p>\n<p>For more details, see this article <a href=\"http:\/\/www.baselinemag.com\/analytics-big-data\/predictive-analytics-helps-vodafone-ring-up-sales.html\" target=\"_blank\">Predictive Analytics Helps Vodafone Ring Up Sales<\/a> and watch the video below:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fEQ6DEKOAOU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New, simpler to use predictive analytics helped Vodafone Netherlands jump on new products opportunities. <\/p>\n","protected":false},"author":2,"featured_media":12827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[100,204,603,604,618,760,836,911],"class_list":["post-12453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deployments","tag-analytics","tag-business-intelligence","tag-infinite-insight","tag-infiniteinsight","tag-innovation","tag-netherl","tag-predictive-analytics","tag-sap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2015\/01\/vodafone-ski-2-608x334-1.jpg?fit=608%2C334&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3eR","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=12453"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/12453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/12827"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=12453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=12453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=12453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}