{"id":13254,"date":"2017-02-21T23:23:29","date_gmt":"2017-02-21T22:23:29","guid":{"rendered":"http:\/\/timoelliott.com\/blog\/?p=13254"},"modified":"2017-02-23T10:57:04","modified_gmt":"2017-02-23T09:57:04","slug":"whos-in-charge-of-digital-transformation-you-are","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2017\/02\/whos-in-charge-of-digital-transformation-you-are.html","title":{"rendered":"Who’s In Charge of Digital Transformation? You Are!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I\u2019m an innovation evangelist with SAP. Each year, I present at about\u00a050 conferences around the world, talking to business and IT audiences about the impact of the latest technologies.<\/p>\n

I’ve been doing this for a long time, but I’ve recently noticed a change.<\/p>\n

When I talk about\u00a0topics such as analytics and big data, audiences are clearly looking for lessons learned that they\u00a0can\u00a0apply to their own organizations.<\/p>\n

But now many of my presentations are about digital transformation, and the reaction has been\u00a0subtly different.<\/p>\n

Audiences are still very\u00a0interested in hearing real-life stories about organizations that\u00a0have embarked on digital transformation. But\u00a0the feedback is less “how can\u00a0I make that work for me?” and more \u201cwow, that\u2019s interesting! I wonder who\u2019s going to do that in my company?!\u201d. In other words, they think it’s important — for somebody else.<\/p>\n

It’s a big difference, because digital business is a big deal. IDC believes\u00a0that by the end of this year, two-thirds\u00a0of global companies will have digital transformation at the center of their corporate strategy<\/a>. And these\u00a0transformations are changing\u00a0how companies operate, calling into question the role of today’s IT in tomorrow’s business innovations.<\/p>\n

CIOs have always been told to get closer to the business — but now their very survival may depend upon it. New executive titles such as “Chief Data Officer” are proliferating, and\u00a0Gartner says\u00a0there are\u00a0two different types of CIOs emerging: the “Chief Innovation Officers” who\u00a0spearhead the technology-led business models of the future — and the “Chief Infrastructure\u00a0Officers” who are relegated to looking\u00a0after the IT plumbing.<\/p>\n

IDC’s research shows that digital business has thus far relied on a\u00a0culture of experimentation and innovation driven primarily by the business and shadow IT — and this is set to continue. For example, Gartner says\u00a0that in 2017 — for the first time ever — the average Chief Marketing Officer\u00a0will spend more on technology<\/a> than the average CIO. These funds are being used to create \u201cislands of innovation\u201d outside the realm of core IT, creating standalone cloud or mobile applications for customer experience, new analytical applications or new\u00a0internet of things\u00a0use cases.<\/p>\n

The key challenge for traditional CIOs is that these innovation use cases have tended\u00a0to deliver new revenue streams and significant business value. Instead of “just” enabling business processes and services,\u00a0technology now creates new ecosystem platforms for partners and new product offers for customers.<\/p>\n

This has emphasized the differences between the revenue-generating agile\u00a0digital business teams and “costly, slow, and inflexible” core IT systems.\u00a0But the easy innovation wins are coming to an end and consumer expectations are rising. IDC emphasizes that in next phase of digital transformation, having a strong company-wide digital platform will separate the “thrivers” from the “survivors”.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

But business leaders and shadow IT have an awful track record when it comes to taking innovation from internal project silos and turning\u00a0it into a robust\u00a0corporate standard. The core skills of traditional IT\u00a0are essential for the next phase of digital transformation success. But IT staff\u00a0need to step up and lead\u00a0the creation of these\u00a0new platforms, not just wait for the business to come to them with fully-formed plans.<\/p>\n

You may think of yourself as providing data services and support to business users, and that it’s their job to change the way the company does business. But they can’t do it without you. Managing data is the most important strategic skill\u00a0in your organization, and business people just don’t have the expertise\u00a0required.<\/p>\n

So who’s responsible for digital transformation in your business? You are!<\/p>\n

Did you find this interesting \/ useful?\u00a0<\/strong>Think about subscribing to get new posts via email<\/a>\u00a0and following me on twitter<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Traditional IT organizations must realize that digital transformation also applies to how organizations are run, and step up to lead the implementation of new enterprise-wide digital platforms.<\/p>\n","protected":false},"author":2,"featured_media":13258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[100,160,202,204,251,390,398,618],"class_list":["post-13254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","tag-analytics","tag-bi","tag-business-disruption","tag-business-intelligence","tag-cio","tag-digital-transformation","tag-disruption","tag-innovation"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/02\/digital-transformation-wants-you.jpg?fit=534%2C700&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3rM","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/13254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=13254"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/13254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/13258"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=13254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=13254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=13254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}