{"id":14014,"date":"2017-10-09T17:01:44","date_gmt":"2017-10-09T15:01:44","guid":{"rendered":"https:\/\/timoelliott.com\/blog\/?p=14014"},"modified":"2017-10-09T17:01:44","modified_gmt":"2017-10-09T15:01:44","slug":"can-machine-learning-increase-brand-impact","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2017\/10\/can-machine-learning-increase-brand-impact.html","title":{"rendered":"Can Machine Learning Increase Brand Impact?"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/10\/Rovinj-sunset-croatia-small.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14017\" src=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/10\/Rovinj-sunset-croatia-small.jpg?resize=690%2C460&#038;ssl=1\" alt=\"\" width=\"690\" height=\"460\" srcset=\"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/10\/Rovinj-sunset-croatia-small.jpg?w=690&amp;ssl=1 690w, https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/10\/Rovinj-sunset-croatia-small.jpg?resize=608%2C405&amp;ssl=1 608w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n<p>At the recent Weekend Media Festival in Croatia, I interviewed <a href=\"https:\/\/www.linkedin.com\/in\/innatokarev\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inna Tokarev Sela<\/a> of the SAP Innovation Center Network.<\/p>\n<p>We discussed the power of machine learning to do things that were previously impossible, such as track logos in sports videos with unprecedented accuracy and detail with SAP Brand Impact.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/u0s-vIV93dk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Get an overview of <a href=\"https:\/\/www.sap.com\/assetdetail\/2017\/09\/2e5fe07c-d47c-0010-82c7-eda71af511fa.html\" target=\"_blank\" rel=\"noopener noreferrer\">SAP Brand Impact<\/a>\u00a0and a <a href=\"https:\/\/www.sap.com\/assetdetail\/2017\/07\/ae3a093a-c57c-0010-82c7-eda71af511fa.html\" target=\"_blank\" rel=\"noopener noreferrer\">full demonstration<\/a>\u00a0on the SAP web site, and learn more about the\u00a0amazing power of Machine Learning at SAP at\u00a0<a href=\"http:\/\/www.sap.com\/ml\" target=\"_blank\" rel=\"noopener noreferrer\">www.sap.com\/ml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My discussion with Inna Tokarev Sela of SAP ICN, on the power of Machine Learning to analyze Brand Impact.<\/p>\n","protected":false},"author":2,"featured_media":14017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[1177,1176,1316,301,1175,730,1238,1313,1315,1249,1314,1312],"class_list":["post-14014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","tag-ai","tag-artificial-intelligence","tag-brand-analysis","tag-croatia","tag-machine-learning","tag-media","tag-ml","tag-rovinj","tag-sap-brand-impact","tag-sap-leonardo","tag-weekend-media-festival","tag-weekend2017"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/timoelliott.com\/blog\/wp-content\/uploads\/2017\/10\/Rovinj-sunset-croatia-small.jpg?fit=690%2C460&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3X9RF-3E2","_links":{"self":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/14014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/comments?post=14014"}],"version-history":[{"count":0,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/posts\/14014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media\/14017"}],"wp:attachment":[{"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/media?parent=14014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/categories?post=14014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timoelliott.com\/blog\/wp-json\/wp\/v2\/tags?post=14014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}