{"id":15541,"date":"2018-07-25T23:30:06","date_gmt":"2018-07-25T21:30:06","guid":{"rendered":"https:\/\/timoelliott.com\/blog\/?p=15541"},"modified":"2019-02-04T15:13:04","modified_gmt":"2019-02-04T14:13:04","slug":"sun-sea-and-sap","status":"publish","type":"post","link":"https:\/\/timoelliott.com\/blog\/2018\/07\/sun-sea-and-sap.html","title":{"rendered":"Sun, Sea, and SAP!"},"content":{"rendered":"

It’s just about time for my summer vacation and this year I’m heading to the beautiful Spanish island of Ibiza in the Mediterranean.<\/p>\n

It’s famous for its history of hippy culture, for its many beautiful beaches — and for having some of the best nightlife in the world!<\/p>\n

The island is a frequent destination for jet-setting stars from around the world (Lionel Messi<\/a>, Cher<\/a>, and Raphael Nadal<\/a> have all been spotted enjoying the sun this year.)<\/p>\n

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The mystical island of Es Vedra. Photo: Timo Elliott<\/figcaption><\/figure>\n

So where do the businesses that run the island turn to for support? Luckily for me, Ibiza\u00a0is increasingly powered by SAP!<\/p>\n

For example, the Palladium Hotel Group<\/a> manages the luxurious Ushuaia<\/a> and Hard Rock<\/a>\u00a0beach club hotels on playa d’en Bossa, and has turned to the latest technologies and SAP C\/4HANA (SAP Hybris) to help turn their customers into passionate fans.<\/p>\n

In the video below, you can hear from the CEO, CSMO, CIO, and Director of Marketing of Palladium Hotel Group about their passion and culture, and how SAP Hybris is helping them better understand their audience: they can now put the right marketing dollars and investment into the right place at the right time for the right people with the right message!<\/p>\n