Time for Voice of the Customer?

Fern Halper of Hurwitz recently published a blog entry on some BI survey results, showing that:

  • Perhaps surprisingly, over 30% were already using text analytics
  • The highest usages were for “voice of customer” and “competitive intelligence”

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Also of interest was the ranking of BI technologies in order of importance — Query and Reporting 1st, OLAP Data Cubes last.

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I believe there’s an opportunity there, between Business Objects Web Intelligence and Crystal Reports products, and SAP’s NetWeaver BI data warehousing environment…