A Succinct Executive Guide to Enterprise Analytics Strategy

[Under construction! please excuse the mess!]


Did you know there’s more data than ever in the world, and that if only you could harness that data, you could run your business better?

Yes, of course you did!

This book is not about meaningless statistics about how many quettabytes¹ of data the world produced yesterday.

It’s about giving you the real-world basics you really need to understand in order to succeed with analytics in your organization.

[cartoon: man walking up the steps of a bar chart?]

Table of contents

What is Analytics?

Why Analytics?

How Analytics?

¹ A recently defined new SI Unit equal to 100010 bytes