Quantivo Selling BI Wish Fulfillment?

At Demo ’08, startup Quantivo is, like so many BI vendors before them, claiming that they’re able to solve the difficulties in getting value from data, with a "radical new cloud-based affinity database"…

The "five new technology patents" can’t, of course, fix all the tough issues of getting integrated, quality data in the first place, but it’s certainly an interesting claim… worth a look at the video: