BI: Strategic but not Trendy?

Just in case you missed it — BI is (somewhat predictably) one of Gartner’s top 10 strategic technologies for 2009.

Business Intelligence. Business Intelligence (BI), the top technology priority in Gartner’s 2008 CIO survey, can have a direct positive impact on a company’s business performance, dramatically improving its ability to accomplish its mission by making smarter decisions at every level of the business from corporate strategy to operational processes. BI is particularly strategic because it is directed toward business managers and knowledge workers who make up the pool of thinkers and decision makers that are tasked with running, growing and transforming the business. Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment.

The different technologies aren’t explicitly ranked, but BI comes in towards the end of the list . I’m guessing that it’s a recognition that although BI is very strategic, it’s been developing steadily over the last 20 years, and doesn’t have the same news value as, say, "enterprise social networking"…