Tag: CMO
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Move Over CIO, The CDO is Coming…
You have to feel sorry for Chief Information Officers. Just as they finally prove their worth to the business, a new job title turns up in the boardroom and tries to take credit for all things digital: The Chief Digital Officer or CDO.
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It’s Time To Reinvent Marketing
The new social world isn’t just a way to reach some new people in new ways. It’s an opportunity to rethink how we do marketing from scratch,