Real-world examples of combining experience data (x data) and operational data (o data) to optimize every experience that matters — powered by the latest technologies. Keynote from the SAP Festival in Brussels.
Tag Archives: Customers
Digital Disruption is About Customer Centricity
Technology by itself is not the real disrupter. Being non-customer-centric is the biggest threat to any business.
Branding Isn’t About Being Cool On Social Media
Branding is not about advertising, celebrity actors and cool tweets. It’s about providing what the customer wants.
Interview: Big Data Into Big Insight
The latest trends in big data from database veteran Adrian Simpson