At the SAP UK Journey to the Top event this week, I presented a keynote on “How Data is Powering The Future of Business: Trends and Opportunities.”
Real-world examples of combining experience data (x data) and operational data (o data) to optimize every experience that matters — powered by the latest technologies. Keynote from the SAP Festival in Brussels.
Experience matters! What is experience management, O-data, X-data, and what does it mean for the customer engagement platforms of the future?