Social + Product = Better Products: Meet The Panelists
[UPDATE: Here's a link to the recorded panel session of Social+Products=Better Products on Wednesday, February 15th, from 3pm to 4.30pm PST, as part of Social Media Day at SAP Palo Alto. See this post on Products+Social=Better Products for more details of the topics discussed. ] Panel Session Outline Here’s the outline of the panel session: 3:00-3:15 Key themes and Introductions: 3:15-3:35 Improving products through social techniques: 3:35-3:55... [Read More...]
Products + Social = Better Products
Update: as part of this year’s Social Media Week, I hosted one of the sessions at a free one-day event held at SAP Palo Alto on February 15th. Accompanied by a star-studded lineup of guests (meet the panelists) we discussed how companies can make better products using social media — here’s a link to the recorded panel session: Social+Products=Better Products. In this post, I’d like to share some ideas about why I believe that... [Read More...]
Join Us For Social Media Day in Palo Alto on Feb 15th
Interested in Social Media? (and everybody should be, because these techniques are changing EVERY business process, not just marketing). Come and join us! As part of this year’s Social Media Week, SAP Palo Alto will be hosting a free, day-long non-SAP-focused event on Wednesday, February 15th with a glittering array of industry experts discussing a variety of key social topics: Just some of the participants: Maggie Fox, CEO... [Read More...]
BlogWell 2010: SAP's Social Media Strategy
[Post adapted from an article written by Jerry Janda] On Tuesday, November 9, SAP hosted an event for social media in Newtown Square, Pennsylvania. A sold-out crowd of corporate social media leaders packed the auditorium for “BlogWell: How Big Brands Use Social Media.” The BlogWell conference featured eight case studies on the best social media programs at large corporations. GasPedal, a consulting company specializing in “word-of-mouth”... [Read More...]
SAP and Web 2.0 in a Nutshell, Summarized and Explained
I believe SAP is an under-appreciated leader in the Web 2.0 space, and this blog attempts to explain why. First, I should first point out that there are three distinct categories you can talk about SAP interacting with Web 2.0 technology: Web 2.0 by SAP – Web 2.0 products and services SAP provides to customers Web 2.0 with SAP – how SAP uses Web 2.0 techniques to interact with our customers and partners Web 2.0 at SAP – how SAP uses Web 2.0... [Read More...]
Conversations: SAP Influencer Summit vs. Le Web
I’ve spent the last few days attending – virtually – the SAP Influencer Summit and the Le Web conference in Paris. The two events were very different, but I think there’s some interesting comparisons that can be drawn that point to the future direction of conferences. SAP Influencer Summit Let’s start with the SAP Influencer Summit. You can see the full list of recorded keynote sessions here (registration required). If you’re interested... [Read More...]
We've Come a Long Way — Summary of Enterprise 2.0 San Francisco 2009 Opening Keynotes
It’s a sunny Fall morning in San Francisco, and Steve Wylie of TechWeb kicked off the first San Francisco version of the E2.0 event, talking about the changes he’s seen over the last few years. In particular, he pointed to the the rich case studies, larger vendors, and dedicated service providers that are present at today’s event as evidence of the industry’s increasing maturity. Tammy Erickson, President of nGenera Innovation, started her... [Read More...]
How SAP Got 1.7 Million Members in Its Online Community
Both Business.com and SAP Info have great interviews with Mark Yolton, Senior VP of SAP’s 1.7 million-strong Community Network. Mark talks about how to create a feeling of community, how SAP leverages technology like Twitter, Facebook, and Flickr, and what his team does to measure the success of their initiatives. SDN – SAP Developer Network – http://sdn.sap.com BPX – Business Process Expert Community – http://bpx.sap.com BOC... [Read More...]
SAP Social Media Engagement = Revenue & Profits?
Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]
SAP Social Media Guidelines 2009
SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community. SAP Social Media Participation Guidelines 2009 SAP Global Communications, SAP Global Marketing June 2009 This... [Read More...]
I was the eighth employee of 
