SAP Social Media Engagement = Revenue & Profits?

Some new research has been published on the EngagementDB web site on how social media engagement correlates with revenue and profit for the 100 Best Global Brands as measured by BusinessWeek and Interbrand. The report, The world’s most valuable brands. Who’s most engaged?, attempts to measure the financial worth of social media activities of top brands, including SAP. The study summarizes brand engagement into four categories: Mavens, such... [Read More...]

Profitability Analysis: The “Magic Bullet” for Strategic BI Success?

I’ve recently had the opportunity to discuss profitability analysis with a series of companies as diverse as Alcoa (Aluminum products), Otto Group (German multi-channel retailer), La Poste (the French postal service), and Heineken (surely no explanation needed?) I’ve come away convinced not only that profitability analysis is not only an asset for all these organizations, but also that it may even be a “magic bullet” that helps... [Read More...]