I’m just returning from Brussels (actually, the new SAP Lounge venue at Vilvoorde), where I was invited to give the keynote presentation at a “Reporting and Business Intelligence Session” for SAP customers, on the theme of “How to use Business Intelligence to Counter Economic Turmoil.”
(Side note: This post was composed and uploaded over the free wifi while traveling at around 190 miles an hour – I’m proud to be European!)
Apart from my presentation, Kenneth Stevens did the introduction, Jean-Francois Dierckx gave a great demonstration of Polestar, WebIntelligence, and Mobile BI, and Frank Croket and Vinh Vu Hong of Accenture gave a presentation of their work using SAP BusinessObjects on SAP Business Warehouse at Eurovia, a French €7.7bn transport infrastructure construction company. Later in the afternoon, there were breakout sessions on the SAP BusinessObjects Products, for customers with or without existing SAP Netweaver BI installations.
I also had two great conversations with Alain de Fooz, Chief Editor at Solutions IT Magazine (www.solutions-magazine.be and www.soluxions-magazine.lu) and Jan-Frans Lemmens of www.digimedia.be and www.computerworld.be. Some of the topics we covered included:
BI 2.0
- BI and search/easy interfaces (Polestar and Xcelsius) and unstructured data (Text Analytics)
- BI “in the cloud”: ondemand.com (information on demand, BI on demand, Polestar on demand, etc.)
- BI and collaboration, including the SAP BusinessObjects Innovation Center and the BI comment it and content ranking projects
- BI and social networking (social network analysis), sentiment analysis on twitter, etc.
Trends in BI
- More companies taking a strategic, global approach to BI, now that it is provided by their “strategic vendors”
- BI embedded into processes, using context and other available information to automatically suggest suitable analysis
- Back to DSS (decision-support systems): providing more support for the decision-making process, not “just” gathering and displaying information
BI and Marketing
- Embedded BI in SAP’s CRM application
- Using BI to help credibility and relationship with sales and other organizations
- Using information to provide add-on services to existing products (extranets)
- Using profitability and cost management to segment customers
- BI to analyze and improve social media marketing efforts