Recent research shows that business people aren’t always ready to make best use of the analytic data they receive. Here’s one real-life example that illustrates the potential problems.
I just read a new CFO Magazine article called “That New Big Data Magic”, which contains the following opening paragraphs: Back in the 1980s, American Airlines (AA) was partnered with British Airways (BA), and AA’s marketing head wanted to know how many of the airline’s gold card members, its most profitable customers, were flying BA …
Carbon footprint calculations are really just another form of efficiency analysis. Walkers Crisps saved money and energy by looking at the carbon footprint of their products. Maybe you can, too?
Why did it take so long to discover the source of the deadly outbreak of E.coli poisoning in Germany? Bad decision process. Don’t let it happen to you.
Bad data and bad conclusions are the scourge of “the internets” — don’t let it happen in your company, too.
Take a deep look at World Cup statistics using the SAP BusinessObjects suite of business intelligence tools!
Now it’s even easier than ever to upload and analyze your Excel spreadsheets online, in the cloud, using SAP BusinessObjects Explorer in the cloud. Read about the new features of the prototype!