As quite a few companies have found out — data is indeed like oil: when spilled, creates a need for a toxic cleanup!
Artificial intelligence is poised to revolutionize most aspects of operational marketing — leaving more time for things like storytelling and community!
Analytics isn’t just an opportunity to reduce costs and increase profits — it’s an opportunity to make the world a better place.
Data is a powerful weapon, and requires legal protections. But companies should go further — it’s just good business.