Tag: Ignorance
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Targeting People Who Suck At Data Analysis
As somebody who has spent the last few decades urging people to do better data analysis, I despair each time I see people fall for appalling misinformation. For example, those “one weird trick” ads? They’re basically designed on the same principles as the Nigerian scam emails: they’re deliberately bad. The idea is that if you’re…
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What is The ROI of Ignorance?
BI can be a leap of faith. But ignorance can be much worse.