What is The ROI of Ignorance?

It’s easy to say “you shouldn’t do a business intelligence project without an ROI case.”

It is possible to build BI ROI cases (typically involving estimates of percentage improvements in part of a business process thanks to better information). But (beyond simple efficiency savings) they will always involve a certain leap of faith — because you don’t know what you don’t yet know.

But choosing not to know what is going on is a leap of faith, too — that can have much greater costs…


2 comments to “What is The ROI of Ignorance?”
  1. Hi Timo,

    Funny and so true illustration!
    Business Intelligence can indeed bring much more returns than doing nothing.

    Thanks for making smile this morning!
    Best regards

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