What does it take to get people to share serious content? Jon Laurence of Channel 4 Digital explains.
I recently had the opportunity to do a keynote at Digitalk 2016 in Sofia, Bulgaria, the “Silicon Valley of Eastern Europe”. Here’s what I learned.
Branding is not about advertising, celebrity actors and cool tweets. It’s about providing what the customer wants.
The new social world isn’t just a way to reach some new people in new ways. It’s an opportunity to rethink how we do marketing from scratch,