Tag: Marketing
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How do you Market to a fridge? With an Algorithm Whisperer…
Your future prospect may not be a person at all, but an algorithm that has been delegated the task of researching the best offer. So how are you going to market to it?!
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A Candid Conversation About Employee Advocacy and Evangelism
A fun, lively, and candid discussion with Sarah Goodall of Tribal Impact and Tim Williams of Onalytica about what it takes to get your marketing messages heard in 2021, and what organizations should and shouldn’t do to help employees amplify company marketing efforts.
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A Quick Guide To Getting The Most Out Of Your Webcam
I’ve seen lots of you on your webcams recently. So I know you need this! 😀
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How To Get People To Share Serious Video Content
What does it take to get people to share serious content? Jon Laurence of Channel 4 Digital explains.
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Telling Customer Stories
How to tell customer stories
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Digitalk 2016, Sofia, Bulgaria
I recently had the opportunity to do a keynote at Digitalk 2016 in Sofia, Bulgaria, the “Silicon Valley of Eastern Europe”. Here’s what I learned.
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Return on Interesting Marketing Blog
Interested in the Future of Marketing? Try ReturnOnInteresting.com
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Branding Isn’t About Being Cool On Social Media
Branding is not about advertising, celebrity actors and cool tweets. It’s about providing what the customer wants.
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Cartoon: Big Data Marketing
Most people don’t realize how much of their online activity is being tracked by big data marketers.
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It’s Time To Reinvent Marketing
The new social world isn’t just a way to reach some new people in new ways. It’s an opportunity to rethink how we do marketing from scratch,