What does it take to get people to share serious content? Jon Laurence of Channel 4 Digital explains.
How to tell customer stories
I recently had the opportunity to do a keynote at Digitalk 2016 in Sofia, Bulgaria, the “Silicon Valley of Eastern Europe”. Here’s what I learned.
Why do vendors and analysts use so many buzzwords?
Don’t just talk speeds & feeds…
Interested in the Future of Marketing? Try ReturnOnInteresting.com
Branding is not about advertising, celebrity actors and cool tweets. It’s about providing what the customer wants.
Most people don’t realize how much of their online activity is being tracked by big data marketers.
The new social world isn’t just a way to reach some new people in new ways. It’s an opportunity to rethink how we do marketing from scratch,
InformationWeek Executive Editor Doug Henschen takes Oracle to task for having the gall to criticize his article about Microsoft’s new in-memory solution while being less than candid about their own in-memory solution: Oracle Spotlights Its Database Memory Gap. The result of Oracle’s action is an article that explains in detail the gap between Oracle’s marketing …