Tag: Profitability
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SAP Social Media Engagement = Revenue & Profits?
Some new research attempts to show how social media engagement correlates with revenue and profits for the 100 Best Global Brands, with case studies including SAP.
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Profitability Analysis: The “Magic Bullet” for Strategic BI Success?
After discussing profitability analysis with a series of diverse customers, I’ve come away convinced that it may even be a “magic bullet” that helps promote enduring BI success.