What is The ROI of Ignorance?

It’s easy to say “you shouldn’t do a business intelligence project without an ROI case.”

It is possible to build BI ROI cases (typically involving estimates of percentage improvements in part of a business process thanks to better information). But (beyond simple efficiency savings) they will always involve a certain leap of faith — because you don’t know what you don’t yet know.

But choosing not to know what is going on is a leap of faith, too — that can have much greater costs…


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  1. Hi Timo,

    Funny and so true illustration!
    Business Intelligence can indeed bring much more returns than doing nothing.

    Thanks for making smile this morning!
    Best regards

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