[UPDATE: Here’s a link to the recorded panel session of Social+Products=Better Products on Wednesday, February 15th, from 3pm to 4.30pm PST, as part of Social Media Day at SAP Palo Alto. See this post on Products+Social=Better Products for more details of the topics discussed. ]
Panel Session Outline
Here’s the outline of the panel session:
- 3:00-3:15 Key themes and Introductions:
- 3:15-3:35 Improving products through social techniques:
- 3:35-3:55 Creating social-enabled products:
- 3:55-4:15 Creating new products on top of social networks:
- 4:15-4:30 Wrap-up and final thoughts
These times are just a guideline – we’ll go where the conversation takes us. We will be encouraging the audience (both local and online) to tweet questions and comments, and I will pass them on to the panelists.
Here are some more details about the panelists and the show:
Meet the Panelists
In alphabetic order, here are the participants of the panel – click on their name to see their profile on twitter.
|David Brockington is a solution manager responsible for SAP’s new collaboration solution, SAP StreamWork. He has been an evangelist and thought leader within SAP on social business topics. Previously, he spent 10 years in various product management roles helping grow SAP Business Objects Enterprise from its very first iteration to the number one market leading business intelligence solution.
|Timo Elliott is a 20-year veteran of SAP BusinessObjects, and has spent the last quarter-century working with customers around the world on information strategy. He works closely with SAP research and innovation centers around the world to evangelize new technology prototypes.His popular Business Analyticsblog tracks innovation in analytics and social media, including topics such as augmented corporate reality, collaborative decision-making, and social network analysis.His PowerPoint Twitter Tools lets presenters see and react to tweets in real time, embedded directly within their slides. Elliott presents regularly to IT and business audiences at international conferences, on subjects such as why BI projects fail and what to do about it, and the intersection of BI and enterprise 2.0
|Ross Mayfield is the Vice President of Business Development at SlideShare, developing strategic partnerships and helping organizations engage with the world’s largest professional sharing community.He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B commodity exchange for telecommunications.Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business
|Kuhan Milroy is Director of Social Business Innovation, SAP Community Network at SAP. By bringing the social element to innovation at SAP, Kuhan is responsible for transforming the way SAP and customers, partners, and consumers innovate together to help shape the future of SAP’s products and solutions and more importantly the businesses, industries and markets the products serve. He manages initiatives surrounding the community and bringing a social approach to how SAP innovates, and researches how SAP can expand beyond small group to mass users for ideas and innovation.
|Lisa Joy Rosner is the Chief Marketing Officer at NetBase, where she works with the largest brands in the world—including Coca-Cola, Kraft and HP—as they change their approach to understanding consumers’ desires.Ms. Rosner is a tenured marketing executive in Silicon Valley, who is known for her creative and educational marketing approach. Before joining NetBase, she was an e-commerce expert, having served as vice president of Worldwide Marketing at BroadVision Inc. and vice president of Marketing at MyBuys, where she worked with such companies as Sears, Wal-Mart and Circuit City.Prior to that, Ms. Rosner worked in the data warehouse market at Brio, DecisionPoint and Oracle. Lisa Joy has served on the marketing advisory board for the Silicon Valley Red Cross and the Content Committee of Shop.org, the AMA and Benchmark.She was named the Gold winner of the Great Minds Award by the ARF in 2011. Ms. Rosner received a bachelor’s degree (sum cum laude) in English literature from the University of Maryland. She is a member of Phi Beta Kappa
|Nicholas Webb is one of the countries top thought leaders in the area of innovation. His books include The Innovation Playbook, The Digital Innovation Playbook, and The Innovation Superstar Workbook.As a Senior Partner at Lassen Innovation he helps some of the best companies in the world drive innovation through improved customer insights and true innovation best practice.