Marketing People in Glass Houses Shouldn’t Throw Stones

InformationWeek Executive Editor Doug Henschen takes Oracle to task for having the gall to criticize his article about Microsoft’s new in-memory solution while being less than candid about their own in-memory solution: Oracle Spotlights Its Database Memory Gap. The result of Oracle’s action is an article that explains in detail the gap between Oracle’s marketing …

2012: The Year Analytics Means Business

The real trend this year is not the technology. It’s about helping business people make better decisions, and actually change the way companies do business — here are some concrete examples of companies that are using the new analytics to make a difference.